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How PodReacher Grew
Transforms podcasts into SEO-optimized blog content.
How did PodReacher grow?
Summary of the sourced claims below
PodReacher grew through a combination of organic social media efforts, including posting proof of work and repurposing podcast episodes into articles to increase shareability and SEO. Word of mouth and referrals from current customers and podcast circles have consistently been important growth channels. Direct sales and cold outreach, including working with an outbound firm and reaching out to potential clients on platforms like Upwork, also contributed to attracting new customers. Additional growth strategies included SEO through blog posts and keyword targeting, newsletter advertising, webinars, and guest posting to gain backlinks and reach new audiences.
Channels
11 channels · grouped by how PodReacher grows
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Organic social media
· 6 mentions · 6 sources“Every time I post showing how I do this — I’m not just creating “content.” I’m creating proof of work. And that’s the difference. Anyone can claim to know AI. Few can show it working in real time — on real businesses. This is how I’m building my personal brand. Transparent. Tactical. Repeatable.”
highShow 5 more quotes
“And I'm very active on Twitter. And that's been a really good resource for me to connect directly with podcasters. So I'd like to be doing a lot more of that.”
high“But when you repurpose your episode into an article, they’ll be more likely to be excited to share it across their social media platforms...Your listeners (and even non-listeners) will also be more willing to share an engaging, useful article on their social media channels as well.”
medium“So LinkedIn, especially if you're in the B2B world, is a very powerful channel for social media, for having these kinds of conversations. ... I put that into an email and then took the email, repurposed the email and created that as a LinkedIn update.”
high“Conquer self-promotion fears, build your brand, and master social media & SEO strategies. Learn from the pros and get your podcast discovered! #podcasting #promotion”
medium“she started experimenting with blogging and social media”
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SEO
· 3 mentions · 3 sources“That’s where repurposing your episode into a blog post or article can help boost your search traffic... Chances are, this article will have a much better chance of ranking and getting traffic than your podcast episode alone.”
mediumShow 2 more quotes
“and, you know, Considering SEO is part of that and keyword targeting.”
medium“Conquer self-promotion fears, build your brand, and master social media & SEO strategies. Learn from the pros and get your podcast discovered! #podcasting #promotion”
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Press
· 2 mentions · 2 sources“Like, someone will randomly share PodReacher or we’ll get a bit of press. And that energizes me to keep going.”
highShow 1 more quote
“Repurposing your podcast episodes and publishing them on your own website is one strategy, but you can also pitch them to other websites, blogs, newsletters or industry publications...These press hits can drum up more brand awareness, boost your listenership and build your credibility.”
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Direct sales
· 2 mentions · 2 sources“I went on Upwork just to also see like, are people like wanting projects like this? And I did see a couple and I thought, you know, this could be a company. And so, you know, I reached out to a few podcasts that weren't doing this and I thought could maybe benefit from it. And I got like, you kno...”
highShow 1 more quote
“But the main way we attract new customers is through sales. I work with an outbound firm that turns interested prospects over to me for sales calls.”
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Content marketing
· 1 mention“We are delighted to welcome Jaclyn Schiff, Founder of PodReacher, a firm focused on content marketing to help your podcast get more traction.”
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Referrals
· 1 mention“Apart from definitely started getting some referrals from current customers, and people that have just started hearing about us in you know, podcast circles”
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Cold outreach
· 1 mention“I'll be continuing with some of the cold outreach, but another avenue I've found that's been great. Apart from definitely started getting some referrals from current customers, and people that have just started hearing about us in you know, podcast circles, but also newsletter advertising.”
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Personal network
· 1 mention“Cold outreach and my network.”
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Word of mouth
· 1 mention“The quality of our work has fueled many referrals and word-of-mouth marketing. That’s consistently been a good channel.”
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Email List Growth
· 1 mention“I use MailChimp for emailing our full list, and I often use GMass to communicate with current and past clients as well as for occasional special offer emails. With GMass, I am assured that emails land in the inbox (not the promotions tab). We also leverage Sumo list builder tools to help build ou...”
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Guest posts
· 1 mention“or they're using it as part of a guest posting strategy as a way to get backlinks to their website, get in front of new audiences. And so a couple of folks that we've worked with have, you know, gotten the content that we've created for them in places like CIO. Actually, just today we have someon...”
medium
How 3,049 businesses grow
Of businesses with mapped growth channels, the share using each —
PodReacher’s highlighted.
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Referral/Word-of-mouth67% ◀
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Social media63% ◀
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Search/SEO58% ◀
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Email48% ◀
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Community37%
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Content/Inbound35% ◀
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Partnerships33%
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Events25%
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Paid ads24%
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Outbound/Sales19% ◀
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Press/PR18% ◀
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Marketplaces/App stores11%
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Podcasting4%
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Building in public3%
