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Researched profile. Starter Story's AI research system compiled this page from 23 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Plutio Grew

All-in-one platform for freelancers to manage their business.

How did Plutio grow?

Summary of the sourced claims below

Plutio grew primarily through word of mouth from freelancers who recognized the problem it solved, without using paid advertising. The company also leveraged content marketing, including blogs, in-depth guides, interviews, and customer stories to attract users. Building and engaging an online community, such as a Facebook group with over 5,000 users, was another key growth channel. Additionally, Plutio launched multiple lifetime deals on AppSumo, which helped raise funds and build a community, contributing to its growth.

Channels

10 channels · grouped by how Plutio grows

  • Online Community

    · 2 mentions · 2 sources
    “now we've got an audience in the community that can support us on a second venture if that makes sense so for me personally I have the basis and the foundations to start something new and grow it from day one ... one of the things that I really encourage anyone building a business to do is one bu...”
    high
    Show 1 more quote
    “But I'm not building a user base. I'm not building a customer base. I am building a community. And that's the difference. ... Hey, community first. And then think about promoting that to the community.”
    high

  • Organic social media

    · 2 mentions · 2 sources
    “It's awesome. Book the domain, go on social media, and launch Plutio. ... I look at you and I really admire you because you go to the beach, I see you with a laptop. I look at what you're doing on Facebook and I think, wow, this dude has really drive.”
    medium
    Show 1 more quote
    “Twitter: @plutio”
    medium

  • AppSumo Launch

    · 2 mentions · 2 sources
    “It's a lifetime deal that we launched with AppSumo, multiple lifetime deals that we launched with AppSumo, which allowed us to raise the amount of money. So if you think about it, it is technically an investment ... AppSumo was a fantastic platform to do that from without losing equity and with o...”
    high
    Show 1 more quote
    “We've just completed our 4th and final launch on AppSumo and surpassed $1 million in sales overall!”
    high

  • Word of mouth

    · 2 mentions · 2 sources
    “Yes, it's growing by itself, people are talking about it and there's word of mouth and affiliates, we've done zero marketing in that sense in terms of paid marketing and we're still growing, but it's not growing at that significant scale that you would if you start marketing it.”
    high
    Show 1 more quote
    “The response was immediate. No paid ads, just word of mouth from other freelancers who recognized the problem because they lived it too.”
    high

  • Earned media

    · 1 mention
    “How Leo built ClickUp and learned to lead with purpose”
    medium

  • Content marketing

    · 1 mention
    “Content: Blog: Articles on freelancing, running an agency, and business growth Freelancer Magazine: In-depth guides and interviews Customer Stories: How real businesses use Plutio”
    medium

  • Personal Branding

    · 1 mention
    “So my face is behind it. Your personal brand is behind it. Exactly. My personal brand is behind it. And I communicate with everybody.”
    high

  • Affiliate program

    · 1 mention
    “Yes, it's growing by itself, people are talking about it and there's word of mouth and affiliates, we've done zero marketing in that sense in terms of paid marketing and we're still growing, but it's not growing at that significant scale that you would if you start marketing it.”
    high

  • Facebook Community

    · 1 mention
    “Community: The Facebook group has 5,000+ users who help each other with workflows and questions.”
    medium

  • Webinars

    · 1 mention
    “Webinars: Live sessions where you can ask questions”
    medium

How 3,117 businesses grow

Of businesses with mapped growth channels, the share using each — Plutio’s highlighted.
  • Referral/Word-of-mouth
    66% ◀
  • Social media
    64% ◀
  • Search/SEO
    58%
  • Email
    48%
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    33% ◀
  • Events
    25% ◀
  • Paid ads
    24%
  • Outbound/Sales
    19%
  • Press/PR
    18% ◀
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4%
  • Building in public
    3%
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