Source
Researched profile. Starter Story's AI research system compiled this page from 4 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Pluma Makes Money

Personal finance app with AI categorization

How did Pluma monetize?

Summary of the sourced claims below

Pluma monetizes through recurring subscription plans that users can choose from, including individual, family, and professional options. The subscription plans are offered at different monthly prices depending on the plan selected.

Revenue sources

1 source · grouped by how Pluma makes money
  • Recurring subscriptions

    · 4 mentions · 4 sources
    “Escolha o plano ideal7 dias grátis. Cancele quando quiser.MensalAnualBasicPlano IndividualConexão via Open Finance para até 3 contas/cartõesAcompanhamento de investimentosOrçamentos inteligentesIntegração completa de receitas e despesasIntegração completa de cartões de créditoR$ 27/ mês... PlusPl...”
    high
    Show 3 more quotes
    “In-App Purchases Yes Pluma Pro Mensal $14.99 Pluma Pro Anual $119.99 Pluma Plus Anual $49.99 Pluma Plus Mensal $7.99 Pluma Basic Anual $29.99 Pluma Basic Mensal $4.99”
    high
    “PricingBasic: R$ 27/ month, Plus: R$ 47/ month, Pro: R$ 97/ month”
    high
    “Escolha o plano ideal 7 dias grátis. Cancele quando quiser. Mensal Anual BasicPlano Individual...R$ 27/ mês...PlusPlano Família...R$ 47/ mês...ProPlano Profissional...R$ 97/ mês...Começar teste grátis”
    high

How 1,857 businesses make money

Of businesses with mapped revenue sources, the share using each — Pluma’s highlighted.
  • Recurring subscriptions
    54%
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%