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pgMustard
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Researched profile. Starter Story's AI research system compiled this page from 57 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How pgMustard Grew

Tool for optimizing slow PostgreSQL queries

How did pgMustard grow?

Summary of the sourced claims below

pgMustard grew through multiple channels including word of mouth, podcasting, and SEO. The weekly postgres.fm podcast helped attract listeners and contributed to customer acquisition. They began ranking for relevant Google searches by creating blog posts and a glossary, which worked well for their niche. Word of mouth became a significant source of customers over time.

Channels

8 channels · grouped by how pgMustard grows

  • Word of mouth

    · 3 mentions · 2 sources
    “we started seeing some word of mouth for the first time! ... A couple of years ago, we added an optional 'How did you hear about us?' question ... but suggests a bunch is word of mouth, a bunch is Google searches, the podcast helps, and there is a long tail of other ways too”
    high
    Show 2 more quotes
    “How did you get those customers? It's not a huge MRR number. I wish I knew the answer to all 250, but I do think the majority of it is through word of mouth.”
    high
    “Despite the lower revenue per user (<$10/user/month), things picked up, and we started seeing some word of mouth for the first time!”
    high

  • SEO

    · 3 mentions · 2 sources
    “the other thing that started to work in 2020 was that we began ranking for some relevant things in Google searches. I learned a lot about it and decided to put together a glossary for EXPLAIN. ... it’s working well for our niche.”
    high
    Show 2 more quotes
    “written quite a few blog posts over the years, written some documentation over the years that has started to rank in Google.”
    high
    “The other thing that started to work in 2020 was that we began ranking for some relevant things in Google searches. I learned a lot about it and decided to put together a glossary for EXPLAIN. It’s a maintenance nightmare, but people like it, and it’s working well for our niche.”
    high

  • Podcasting

    · 2 mentions · 2 sources
    “We've started a podcast. So do have a Postgres specific podcast with another founder of a different company that works on Postgres tools. And I think I have noticed a bias, at least recency bias of a few customers having found us that way, which is nice.”
    high
    Show 1 more quote
    “About 18 months ago I also started a weekly postgres.fm podcast with Nikolay Samokhvalov. We now get more than 1000 listeners per episode ... the podcast helps”
    high

  • Email List Growth

    · 1 mention
    “blog a bit along the way and grow a small newsletter, so we let those folks know at least.”
    high

  • Pilots with enterprise clients

    · 1 mention
    “About 18 months ago I also started a weekly postgres.fm podcast with Nikolay Samokhvalov. We now get more than 1000 listeners per episode, and recently shared our other stats. Podcasting is a lot of work, but I find it easier than blogging for some reason.”
    high

  • Brand ambassador program

    · 1 mention
    “We launched with a 7-day trial, and options to pay either 50€ per month or 500€ per year for up to 10 users. We didn’t want teams to stick to their current process of relying on one or two people to do performance work since part of our value was empowering others to be able to do it too.”
    low

  • Press

    · 1 mention
    “the official site’s news policy also allowed for an announcement email to their list, as well as showing on the homepage for a few days (until newer news stories came in).”
    medium

  • Organic social media

    · 1 mention
    “One thing we’d done ok was to blog a bit along the way and grow a small newsletter, so we let those folks know at least.”
    high

How 2,713 businesses grow

Of businesses with mapped growth channels, the share using each — pgMustard’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    34%
  • Content/Inbound
    32%
  • Partnerships
    31%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17% ◀
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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