Workout tracker app for personal performance insights
Personal Best's growth was primarily driven by Apple features, organic search, and steady app store optimisation work such as testing keywords and screenshots. This growth was supported by posting on the app's Instagram and TikTok accounts.
“I spent some time improving PB’s ASO by experimenting with different keywords and screenshots on the App Store.”
“I spent some time improving PB’s ASO by experimenting with different keywords and screenshots on the App Store.”
“I posted a lot more on PB’s Instagram and TikTok accounts.”
“I posted a lot more on PB’s Instagram and TikTok accounts.”
“The two catalysts for this were having a career break (I took five months off from paid work to work on Personal Best full time), and getting featured on the App Store.”
“Thanks to this I was lucky to be featured by the App Store editors for the iOS 26 launch, and PB was also included in some of Apple’s internal slides shown to developer workshops as an example of best practice.”
“Get a review of Personal Best into a big tech blog Status: Achieved ✅ Thanks to reaching out to some journalists and bloggers, I got into iMore and Club MacStories (see links above).”