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PayKickstart
SaaS B2B

PayKickstart is an all-in-one billing and subscription management platform that helps online businesses manage recurring payments, automate dunning, and run ...

paykickstart.com · Founded 2016 · 44 public sources · Updated 2 days ago

Researched profile. Starter Story's AI research system compiled this page from 44 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How PayKickstart Grew

All-in-one platform for subscription billing and affiliates

How did PayKickstart grow?

Summary of the sourced claims below

PayKickstart grew by leveraging a large email list of about 100,000 subscribers, which helped accelerate growth and get the product on the radar. They also used webinars and replay promotions to generate an initial group of vendors and promote the product. Affiliate marketing and partnerships with affiliate partners who promoted the product for commissions were important growth channels. Additionally, they built integrations with other services, such as a Facebook messenger app, to enhance their checkout pages and follow-up capabilities.

Channels

11 channels · grouped by how PayKickstart grows

  • Email marketing

    · 2 mentions · 2 sources
    “An asset that we had in our back pocket was a 100K-deep email list of people that had bought other Kickstart products. Naturally, that was the first place to start. We generated an initial group of around 100 vendors right out of the gate from a live webinar and replay promotion that we did.”
    high
    Show 1 more quote
    “We were able to build a list of about 100,000 customers that have purchased various products from us. And so that was one of the best ways that we were able to kind of get PayKickstart on the radar is just tell our internal email list of customers and subscribers about the product.”
    high

  • Webinars

    · 2 mentions · 2 sources
    “We did some webinars. We did just direct response to emails, to a landing page. We did kind of like a grandfathered pricing, early adopter pricing promotion. We also worked with some other affiliate partners that we've worked with in the past to promote and obviously earn a commission as well.”
    high
    Show 1 more quote
    “We generated an initial group of around 100 vendors right out of the gate from a live webinar and replay promotion that we did.”
    high

  • Direct sales

    · 1 mention
    “We took the approach of throwing everything at the wall to see what would stick: a promotion on ProductHunt, submissions to directory listings, Facebook Ads, cold email campaigns, blog content, answer questions on Quora, etc. The goal was just to get our digital footprint out on the web.”
    medium

  • Affiliate program

    · 1 mention
    “He introduced me to this whole concept of affiliate marketing and finding other people that have an email list of like-minded buyers and subscribers and saying, hey, you only pay them if they refer a sale to you. One thing that my mentor was able to do was introduce me to a whole bunch of affilia...”
    high

  • Referral Program

    · 1 mention
    “The thing that had the least amount of risk was working with affiliate partners, at least in the beginning, and having them promote our products and giving them a commission for the sale.”
    high

  • Facebook Community

    · 1 mention
    “We started using different shopping carts and none of them really met our expectations of what we needed. So that was one of the reasons that we actually created our own internal shopping cart. Once we built that shopping cart, our revenue just started to skyrocket.”
    low

  • Email List Growth

    · 1 mention
    “Even though you launched the business in 2016, there was effectively a lot of groundwork going on before that in terms of building that email list. And that sounds like that list of roughly 100,000 subscribers was the biggest driver of helping you kind of accelerate growth pretty quickly.”
    high

  • Reddit

    · 1 mention
    “We took the approach of throwing everything at the wall to see what would stick: a promotion on ProductHunt, submissions to directory listings, Facebook Ads, cold email campaigns, blog content, answer questions on Quora, etc. The goal was just to get our digital footprint out on the web.”
    medium

  • Advertising on social media

    · 1 mention
    “The next 18 months were a slog. We took the approach of throwing everything at the wall to see what would stick: a promotion on ProductHunt, submissions to directory listings, Facebook Ads, cold email campaigns, blog content, answer questions on Quora, etc. The goal was just to get our digital fo...”
    medium

  • Integrations

    · 1 mention
    “So we did that with a company called Segmate. They're a Facebook messenger app. And so we actually built an integration with their messenger service so that you could enable Segmate onto the checkout pages. So when someone's going to buy your product, they can click on the little messenger checkb...”
    high

  • Word of mouth

    · 1 mention
    “Throughout the first few years, regardless of what was going on with marketing or anything else, we made it a point to provide amazing customer service and continue to listen to what our users had to say, good or bad.”
    high

How 3,222 businesses grow

Of businesses with mapped growth channels, the share using each — PayKickstart’s highlighted.
  • Referral/Word-of-mouth
    64% ◀
  • Social media
    63% ◀
  • Search/SEO
    58%
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35%
  • Partnerships
    32% ◀
  • Events
    24% ◀
  • Paid ads
    23%
  • Outbound/Sales
    19% ◀
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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