How Outseta Grew

“But about two years ago, we decided to lean fully into product led growth. We focus on getting people to our website, and our copy and a free trial converts some percentage of traffic into customers. A pre-recorded product demo helps a lot, and we invest a lot of time in our in-app onboarding exp...”

Outseta high

“Fernando kept the momentum going by frequently sharing updates on both Linkedin and Twitter, where he has a relatively modest sized audience. 'The build-in-public approach has made marketing much easier for me,' he says.”

Outseta high

“Going forward Fernando is turning his attention to affiliate marketing, writing blog posts, and building free tools to continue driving growth.”

Outseta medium

“Three factors that really accelerated our growth rate in Q4. Redesigned website … We launched a new site after 2-3 weeks of really intensive effort, and the response to the new site has been fantastic.”

Outseta high

“his Product Hunt launch went surprisingly well. aiCarousels was the 9th most upvoted product of the day, earning 154 upvotes, 64 comments, and 7 stellar 5/5 reviews.”

Outseta medium

“it was really the the no-code community sort of blossoming and Them discovering out setup. So these are less technical people...and they started showing up saying hey this outset of thing looks really interesting to us...and they sort of pulled us into the no-code world...that's what really kick-...”

Spotify high

“I absolutely love Alex's point about testimonials and results being what actually sells most effectively. ... I've always taken this to heart—recently I've been using Testimonial.to to capture testimonials from customers, which we display prominently on our pricing page. I would far prefer that o...”

Outseta high

“With that in mind, we launched an 'Is Outseta for me?' page this year—a page in the same spirit. The goal of this page was to answer in the most direct and plain language possible questions like: What is Outseta?... This page was a hit since the moment we launched it—it's routinely cited by custo...”

Outseta high

“Fernando kept the momentum going by frequently sharing updates on both Linkedin and Twitter, where he has a relatively modest sized audience. 'The build-in-public approach has made marketing much easier for me,' he says.”

Outseta high

“Big day for team Outseta—we're live in the @webflow Apps Marketplace!”

X high

“For the previous 7 years, we had a page on our website called 'Sales Pitch.' The idea behind this page was simple—we aren't going to chase you around from a sales perspective. If you wanted to be sold, we had a dedicated place where you could go to hear our pitch.”

Outseta high

“The new Outseta plugin for @framer brings the building blocks of SaaS and membership businesses directly to Framer.”

X high

“that's the right time for us to reach out”

Getlatka high

“A lot of those, as you would expect, I don't want to discount anybody getting to 10 or 20 customers because that's a huge leap in and of itself. But a lot of them came referrals through our network and people that just knew what we were working on and were excited about it, that kind of thing.”

Saasclub high

“Become Outseta affiliate. Earn 25% commission forever... This program is now responsible for $111,173 in revenue.”

X high

“We also talk about how the founders built successful partnerships with Stripe and Webflow, which have both helped to drive new leads and customers.”

Saasclub medium

“But we also made the deliberate decision not to build a sales team and to instead focus on product led growth and incentivizing referrals. All of these decisions were made in the same spirit and I can tell you with certainty that this has been hugely appealing to many buyers.”

Outseta high