Outbound integration platform for CRM sales automation
OutboundSync grew by focusing on partnerships and bringing on a sales coach to drive growth towards profitability. The company also expanded by adding integrations with other platforms, such as Instantly and improving Salesforce features, which unlocked new revenue opportunities.
“And then the other one has been focusing more on partners. I actually brought on a sales coach, and I actually cut my pay to cover it. Because I was like, I just got to get to profitability. So I'm focusing on the growth part of the business that's working.”
“Two big things. Adding integrations for other platforms. We added, Instantly has been a really big one for us, and then continuing to make Salesforce better. There's been certain features that as soon as we ship it, we've unlocked revenue, where people say, we have to have the lead object.”