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Originality.AI
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Researched profile. Starter Story's AI research system compiled this page from 124 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Originality.AI Grew

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How did Originality.AI grow?

Summary of the sourced claims below

Originality.AI grew by optimizing its landing pages using Microsoft Clarity to improve user experience based on user behavior analysis. The company expanded geographically, starting with markets in Australia, Canada, the US, the UK, Ireland, and New Zealand, then moving into various European countries and other continents. They utilized Google Ads campaigns as a primary strategy, which significantly increased sales. Most customers came from organic traffic and paid traffic, with word of mouth and affiliate referrals also contributing to growth.

Channels

6 channels · grouped by how Originality.AI grows

  • Pay Per Click Advertising

    · 2 mentions · 2 sources
    “Aimers delivered great results: the agency increased our Google Ads sales by an impressive 100%! We are happy with the thought that goes into every campaign! ... Our primary strategy involved Google Ads campaigns to meet this objective.”
    high
    Show 1 more quote
    “The majority of our customers are coming from organic, organic motion paid traffic.”
    high

  • SEO

    · 1 mention
    “The majority of our customers are coming from organic, organic motion paid traffic.”
    high

  • Word of mouth

    · 1 mention
    “Affiliates is a portion and then direct slash word of mouth is the balance.”
    high

  • Referral Program

    · 1 mention
    “Affiliates is a portion and then direct slash word of mouth is the balance.”
    high

  • Geographic market expansion

    · 1 mention
    “We started with the target client’s markets: Australia, Canada, the US, the UK, Ireland, New Zealand. After reaching solid results there, we expanded the geo and launched campaigns for the European region: France, Germany, Netherlands, and Spain. Gradually we expanded the targeting with other Eur...”
    high

  • Optimize Landing Pages

    · 1 mention
    “We extensively used Microsoft Clarity to understand how users behaved on our landing pages. If we noticed any elements or processes causing confusion for users, we recommended interface changes to enhance the user experience.”
    medium

How 2,678 businesses grow

Of businesses with mapped growth channels, the share using each — Originality.AI’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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