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OpenEvidence
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Researched profile. Starter Story's AI research system compiled this page from 161 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How OpenEvidence Grew

AI clinical decision support for healthcare professionals

How did OpenEvidence grow?

Summary of the sourced claims below

OpenEvidence grew primarily through word of mouth, with most new users hearing about it from other physicians sharing the tool in clinical settings and forums. The company also engaged actively with medical communities, including through Reddit AMAs and partnerships with major medical journals, to build trust and align with doctors' needs.

Channels

8 channels · grouped by how OpenEvidence grows

  • Word of mouth

    · 7 mentions · 7 sources
    “OpenEvidence offers its chatbot for free and makes money off of advertising. The product has grown organically thanks to word of mouth between doctors, Nadler said. "Doctors work very close quarters with one another, especially on the floor in hospitals," he said. "When one doctor pulls out their...”
    high
    Show 6 more quotes
    “Since the company’s search engine launched in 2023, OpenEvidence gained adoption through word-of-mouth between doctors and practitioners.”
    medium
    “All of our growth is word of mouth, doctor to doctor to doctor to doctor—people will start using it, and people will discover it and then they’ll start using it. And when they start using it and if it’s really awesome, they’ll tell other people about it.”
    high
    “All of our growth is word of mouth, doctor to doctor to doctor to doctor. People will start using it and people will discover it and then they'll start using it. And when they start using it and if it's really awesome, they'll tell other people about it.”
    high
    “OpenEvidence's early traction was almost entirely organic. Adoption spread through physicians sharing the tool with one another on rounds, in residency programs, and on clinical forums.”
    medium
    “Nadler said 95% of new users hear about OpenEvidence from another physician.”
    high
    “Instead of navigating slow, complex procurement processes at health systems, Cheatham thinks it’s wise for OpenEvidence to reach users directly with a product they like and trust.”
    medium

  • Partnerships

    · 1 mention
    “Through an array of strategic content partnerships (including the American Medical Association, The New England Journal of Medicine, The Journal of the American Medical Association, and all eleven JAMA specialty journals) OpenEvidence gives clinicians the power to search once, skip the scavenger ...”
    medium

  • Reddit

    · 1 mention
    “The team regularly engaged with residents through Reddit AMAs and clinical discussion groups, responding to every question and following up by email with anyone who reached out.”
    medium

  • Inbound

    · 1 mention
    “We realized that doctors are people, too. Doctors are consumers, too. And if you make something awesome ... and you put it out on the app store for free ... people will start using it.”
    high

  • Integrations

    · 1 mention
    “If you make something awesome ... and you put it out on the app store for free ... doctors downloaded from the app store, as I said, a year ago would have been ... somewhere between zero and a thousand doctors using it. Today it's hundreds of thousands.”
    high

  • Demo in-store

    · 1 mention
    “Over 40% of US clinicians leverage OpenEvidence for evidence based practice support that is directly embedded into their workflows.”
    medium

  • Advertising on social media

    · 1 mention
    “OpenEvidence was one of the first AI startups to rely on advertising for revenue, which Nadler said allows faster adoption and wider use versus a paid subscription model. Companies can pay for promotions through video ads on the OpenEvidence app.”
    high

  • Community marketing

    · 1 mention
    “Doctors know that we are working with them and that we are aligned with them — we are active in the communities, we are in constant conversation, we listen to their feedback and their ideas.”
    high

How 2,678 businesses grow

Of businesses with mapped growth channels, the share using each — OpenEvidence’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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