Screen time management app to help users focus.
One Sec grew by creating and advertising content on social media platforms like Instagram to reach their target audience. They also leveraged organic social media by hiring employees and freelancers through Instagram, which helped expand their team.
“I started making content for Instagram as well and was also paying for that content to be shown to more people. And I figured out that works really well because of course on social media, I find my target group of people that spend a lot of time on social media and want to spend less.”
“I was spending kind of like my whole day just replying to emails, which is like a really nice job... But I quickly realized that it's actually a very beneficial relationship for both of us because the person, Lukas, that I hired, he was super happy... Everyone in our company uses the app themselv...”
“I hired almost all my employees or freelancers through social media. So yeah, if you want to get a job at OneSec, follow me on Instagram. Because sometimes I just put a story, hey, we need a new person to join our customer support team. Do you know anyone? And then usually it's like a friend of a...”
“I quickly realized that Instagram especially is a great channel to acquire new customers. Like kind of like previously how I did it on Twitter. I brought it over to Instagram because of course on Instagram you have like a completely different target group of users...”