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Notion Forms
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Researched profile. Starter Story's AI research system compiled this page from 10 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Notion Forms logo

How Notion Forms Grew

Form builder integration for Notion users

How did Notion Forms grow?

Summary of the sourced claims below

Notion Forms grew through multiple channels including customer feedback, organic social media, and online communities such as Facebook groups and Reddit, where the founder actively shared the product and engaged with users. The product experienced viral growth as users created and shared forms, which led to more people discovering and using Notion Forms, supported by word of mouth and the 'Powered by NotionForms' branding on free forms. SEO also contributed to growth by generating backlinks from users embedding forms on their websites, which increased domain authority and organic traffic.

Channels

11 channels · grouped by how Notion Forms grows

  • Organic social media

    · 3 mentions · 3 sources
    “Twitter, I mean, is great. The only thing with Twitter is there is a cold start issue when you start tweeting, you're basically on your own. Something really important into getting started on Twitter is to find the people that you relate to, so the people that inspire you, and to try and interact...”
    high
    Show 2 more quotes
    “I built it in, like, four or five days. It really sucked, but I built it, like, fast. And then I shared it on Reddit, Facebook groups, that kind of place. And people, like, they were super positive about it. They were saying really nice things. And they were also using it, which meant a lot.”
    high
    “With this project, I decided to revive my old Twitter account and build this whole project in public.”
    high

  • Viral growth

    · 2 mentions · 2 sources
    “users will start using your product, they’ll create forms, and they will start sharing them. Form respondents will then see these forms, discover NotionForms, and ultimately create a form. ... The “Powered by NotionForms” below every free form is very similar to the “Sent from my iPhone” that App...”
    high
    Show 1 more quote
    “So I think that's, like, yeah, those were the two phases. First, word of mouth, because of the need. And then some kind of viral growth that kicked in.”
    high

  • SEO

    · 2 mentions · 2 sources
    “And that creates tons of backlinks to Notion Forms websites, so to my domain, giving me, like, great domain authority. Because, you know, like, to search engines, when you have a lot of other websites that points back to your website, it means, okay, this website is legit. It means something, it'...”
    high
    Show 1 more quote
    “People also add links to their forms from their websites, essentially creating backlinks to NotionForms, which helps with SEO. Since its launch, it is this viral loop that has been responsible for its growth.”
    high

  • Online Community

    · 1 mention
    “Since the very first days, I added some automations to request feedback from the users, and I created a Facebook group for users to ask questions or get updates on the product.”
    high

  • Reddit

    · 1 mention
    “I published the projects, and then I just spammed all the Notion-related communities I could find online. Obviously, there is Reddit, which is always a big one for this kind of products. Usually they have a subreddit dedicated to it with people that are really fond of the product, so they're curi...”
    high

  • Building in public

    · 1 mention
    “Finally, build in public. If you’re not a heavy social network user (like I was), this can seem annoying or even frightening, but it’s worth it. Just think about the content you’d like to see yourself and produce it! ... Building in public will allow you to meet other like-minded people, which is...”
    high

  • Product Hunt

    · 1 mention
    “a random person even hunted NotionForms on a Product hunt. ... A few months into the project, I also did a successful product hunt launch (https://www.producthunt.com/products/notion-forms%23notionforms), where NotionForms was voted product of the day.”
    high

  • Customer feedback

    · 1 mention
    “operator, an agent that's working with me, that's always on it, and we also have an AI chatbot that we train on all the product docs and all the past conversations, and really incentivize people to talk to us. So within the product, we have tons of buttons. They can click to report a bug, leave u...”
    high

  • Video content

    · 1 mention
    “We also have a Youtube channel with a few video tutorials showing how to use the product. It has around 13k views so far, and I generally have great feedback for them.”
    high

  • Word of mouth

    · 1 mention
    “Then there was a bit of word of mouth. And then later on, and for the rest of the growth, I think it's mostly due to the nature of the product. So basically, because it's a form builder, you know, people build forms, and then they embed it either in Notion or on the website or, you know, anywhere...”
    high

  • Facebook Community

    · 1 mention
    “But also another platform I found to be super useful are Facebook groups. There are many people using Facebook, and Facebook groups are super alive. There are Facebook groups for everything, like for your city, for sports, for apps, for whatever, and that was super useful as well.”
    high

How 2,695 businesses grow

Of businesses with mapped growth channels, the share using each — Notion Forms’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    34% ◀
  • Content/Inbound
    32% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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