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Course teaching MVP creation without coding skills.
No-Code MVP grew primarily through organic social media efforts, including sharing thoughts and concepts on Twitter and LinkedIn, which helped gather subscribers and interest. The creator also used lead magnets by developing two no-code products to gather leads for the course, which proved effective. Email marketing played a significant role, with an early goal to reach 500 subscribers on BetaList, eventually growing to 2800 subscribers, and using email campaigns for pre-sale customer acquisition. Additionally, webinars and workshops, such as those conducted for companies after being noticed on LinkedIn, contributed to validating the course content and generating revenue.
“The IndieHackers podcast has been a great channel for example: https://www.indiehackers.com/podcast/160-bram-kanstein-of-no-code-mvp”
“I’ve reached out to (and have been approached by) some interesting podcasts, so I’m going to be a guest there.”
“Social media - The idea is to get better at social media marketing and grow my audience exponentially on LinkedIn and X. A lot more of my time moving forward will be on audience building and getting better at leveraging social media.”
“So while I was trying to gather more subscribers (mainly by talking about my thoughts and concepts on Twitter and Linkedin) I started working on the outline of the course.”
“Reply to LinkedIn posts about product feedback and feature request management”
“I eventually launched the course by promoting it on Twitter and using my email list.”
“eventually startup stash was a WordPress template that I butchered with my minimal skills I just deleted code eventually 400 resources and tools for startups and launched that through product hunt”
“Submit Project Echo to Product Hunt”
“As mentioned before I put in on BetaList very early on, with the goal to get 500 subscribers. If I would hit that number I would commit to creating and launching the course. Eventually, when I launched, I had 2800 subscribers on my email list.”
“Email your personal network a personal launch announcement”
“While I was working on the content I got a call from someone who runs the innovation lab at a big Dutch Bank and he asked me if I could run a No-Code MVP workshop (he saw I talked about it on Linkedin). Although I didn’t have anything to really show yet (no keynotes or videos) I told him: 'Sure! ...”
“This includes reaching out to new communities, but also exploring international options like hosting workshops in NYC, LA and the MENA region.”
“Next to this, I’ve created two No-Code products to gather leads for the course (this has worked really well!) Road to Scale: 'A curated knowledge library for every stage of your startup journey.' - 17K visits and 1K downloads ... My Startup Name: 'A free and simple framework to name your next pro...”
“Submit to LaunchingNext startup discovery site”
“Reply to LinkedIn posts about product feedback and feature request management”
“Post on Hashnode about your SaaS launch”
“Post in r/B2BSaaS subreddit”
“Write a Twitter/X thread about the problem Project Echo solves”
“Search Twitter/X for feature request and feedback tool queries and reply”
“Reach out to 5 SaaS newsletters for a feature or mention”
“Post Show HN on Hacker News”
“Content - I create content that promotes Project Echo to my personal audience. The open page, this series and my personal YouTube channel will play a big part in this area of focus. The goal is to tell the story, and educate people. Indirectly people will find out about Project Echo and some will...”
“Once enough "energy" has been added, the 2nd pillar, "product-led growth" can start contributing to growth. In this pillar there are also 4 areas of focus: Flywheels - There are at least 2 product flywheels built into Project Echo at this stage. The first is a usage-based flywheel, and the second...”
“Pricing model - Since Project Echo is freemium+, our pricing model should make signing up and trying the service a no brainer. The high value free plan is also aimed at creating some “lock-in” which will help with retention and increased word of mouth. I’m more than happy having a 2- 3% conversio...”
“Integrations - Project Echo already has some integrations but the idea is to support a wide range and have Project Echo listed in many “app marketplaces”. This way the app can leverage the high number of users search for apps. Slack, Notion, Zendesk, Intercom, Jira and Linear are just some of the...”
“This includes reaching out to new communities, but also exploring international options like hosting workshops in NYC, LA and the MENA region.”
“Networking - This part is very limited but whenever I have the opportunity to network with SaaS founders in real life I will take that opportunity and help share the story behind Project Echo.”
“Answer product feedback tool questions on Quora”
“All the traffic is on /best-xxx-tools/ pages. If your category lines up with a list they already have, adding you is easy for them... Someone googles "best AI recruiting tools", lands there, and reads a ranked list. That's the page you actually want to be on.”
“I started sharing more video previews of what I was creating. Like this video about recreating the famous Buffer MVP website without code.”
“Word of mouth - If I get everything right and provide insane value at the right price, word of mouth will help me get in front of more and more potential customers. The way to influence word of mouth is by providing a remarkable service.”
“I thought my email list should be the main channel through which I would be acquiring customers. So I read a lot about “course launch email sequences” and set up the following campaign for the pre-sale.”
“Post in Facebook groups for SaaS founders”
“Post in the Mind the Product community Slack”