How N.Rich Grew

“So we added a paid layer on top: we took the posts that were already winning organically and ran them as Thought Leader Ads to people outside of my network. Signups went from 15/week to 50/week.”

Nrich high

“Launched Fibbler into his existing audience. No outbound, no sales team, no cold email. Self-serve signups converted directly from LinkedIn posts. Hit initial revenue milestones immediately.”

Nrich high

“Before writing a single line of product code, Holmgren spent three years posting tactical demand generation content on LinkedIn — building credibility with 25,000 B2B marketers who would later become his first customers.”

Nrich high

“Became one of only five companies globally with access to LinkedIn's Company Intelligence API — surfacing ~10x more companies from campaigns than competitors. The technical moat is now as strong as the brand moat.”

Nrich medium

“Their playbook is the challenger brand GTM archetype: build an audience first, launch into trust, amplify with paid, and let the product sell itself.”

Nrich medium

“Fibbler is a LinkedIn ads attribution tool built by Adam Holmgren that went from side project to $700K ARR in under a year. Their playbook is the challenger brand GTM archetype: build an audience first, launch into trust, amplify with paid, and let the product sell itself.”

Nrich medium

“Became one of only five companies globally with access to LinkedIn's Company Intelligence API — surfacing ~10x more companies from campaigns than competitors. The technical moat is now as strong as the brand moat.”

Nrich medium