How My AskAI Grew

“I think right now we're kind of settled on trying to do some SEO work, some programmatic SEO work along with some kind of standard blog writing, et cetera.”

Spotify high

“Reddit: we have a bunch of alerts set up using f5bot (https://f5bot.com/) that tell us when someone is talking about a topic of relevance to us so we can jump in, this tends to work well as long as you are providing value in any engagements.”

Starter Story high

“Combining that with, we want to do more interaction on things like LinkedIn. That's where some of our kind of biggest customers have come from with very little kind of work today.”

Spotify high

“Social: we have found our best clients tend to come through LinkedIn, so we are going to be spending more time there using social selling tools like Breakcold.”

Starter Story high

“Product marketing: we try to make sure we are selling our own product with email flows, newsletters, changelog updates.”

Starter Story high

“or some influencer on YouTube would do a video on us or something like that. And those, you're just kind of fortunate to have those happen.”

Spotify high

“We spend A LOT of time talking to and working with customers. This differentiates us from others by providing a much higher level of service than most competitors.”

Starter Story high

“To launch we: ... Posted it to as many AI directories as we could find”

Starter Story high

“So whether that's trying to get on podcasts or whether that's, we had a random opportunity from a guy who was doing a post on Reddit that ended up going viral and he offered us a spot on that list.”

Spotify medium

“Google Ads: we have experimented quite a bit with this and never cracked it, competitors like Intercom and Zendesk drive the prices way up but we think there could still be some value in longer tail terms.”

Starter Story high

“If you can, partner up with someone who is influential in your chosen market. Someone who already has connections and a network. Distribution is one of the toughest things and having someone who already has it is easily worth its weight in gold (or equity).”

Starter Story medium

“there's times where they worked and there's times when they just work because of AI trends. So for instance, probably March, April, we were doing a lot of kind of newsletters and things where people would just put us in their newsletter. We wouldn't even know, we'd just see a spike in traffic”

Spotify high

“when people signed up, we asked them what they wanted to use it for, if they wanted to create a kind of chatbot or a conversational bot, we forked them into a different path where we offered them the opportunity to build something that they could just upload data to and create a chatbot out of it...”

Spotify high

“we started thinking, oh, newsletters are a good channel for us. Let's try kind of some paid newsletters and like the first couple of times they work, but there's definitely a kind of diminishing marginal returns that takes into effect”

Spotify high

“something that, that you all did that, that I think is really a great example for other entrepreneurs is being willing to listen to the market and kind of listen to your customers and, and be flexible enough to kind of change directions a little bit if needed.”

Spotify medium

“for instance, we were doing ads in superhuman, which is like an AI, quite a big AI newsletter. We did a few paid ads in there for a while.”

Spotify high

“So whether that's trying to get on podcasts or whether that's, we had a random opportunity from a guy who was doing a post on Reddit that ended up going viral and he offered us a spot on that list.”

Spotify high

“We have also made a habit of ensuring when we build a new feature we tell people. We update our docs, add to our changelog and share in our newsletter. It’s such an easy win to make the most of the things you have already built.”

Starter Story high