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Money Tamer
Finance B2C

Money Tamer is a personal finance blog and digital products business founded by Steffa Mantilla in 2018 that helps families save money and get out of debt.

herpaperroute.com · Founded 2018 · 18 public sources · Updated about 1 hour ago

Researched profile. Starter Story's AI research system compiled this page from 18 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Money Tamer Makes Money

Her Paper Route: personal finance and lifestyle blog with courses and newsletters

How did Money Tamer monetize?

Summary of the sourced claims below

Money Tamer sold digital printables, such as the Budget Binder and Christmas Budget Planner with Cash Envelopes bundle, which customers could download and reprint. After reaching the 50,000 monthly sessions required to apply for Mediavine, the site began earning money from ad views, and it also earned a steady stream of affiliate sales as SEO started to take effect. The business also offered one-on-one services to a small number of clients each year.

Revenue sources

9 sources · grouped by how Money Tamer makes money

  • Affiliate / referral commissions

    · 7 mentions · 6 sources
    “Something I am seeing in 2025 more than ever is people getting into affiliate marketing actually on Pinterest. Now you can tag products on...you can use an affiliate link... Pinterest had an update in the past year where they have a little checkbox where you can check that it is an affiliate link...”
    high
    Show 6 more quotes
    “Once SEO started to kick in, I was getting a steady stream of affiliate sales.”
    medium
    “Once SEO started to kick in, I was getting a steady stream of affiliate sales. As those ramped up, I was able to cut my hours pet sitting.”
    high
    “how I monetized it was with affiliate marketing. So all of the products that I talked about, I partnered with the brand. I did a lot of subscription box reviews as well for talking about beauty boxes that had cruelty free products and the commissions on those...”
    high
    “As an affiliate partner of various brands and sponsored content, HerPaperRoute may earn commission on qualifying purchases.”
    high
    “This site uses ads and affiliate links. Disclosure.”
    medium
    “As an affiliate partner of various brands and sponsored content, HerPaperRoute may earn commission on qualifying purchases.”
    high

  • Advertising revenue

    · 6 mentions · 5 sources
    “yes, we like ad revenue. Ad revenue is great. If you're focusing on growing your traffic, which you should be, and you're focusing on writing great SEO optimized articles, which you should be, then you should be generating great traffic and you're getting that great ad revenue”
    high
    Show 5 more quotes
    “Earlier this year I hit the 50,000 sessions per month required to apply for Mediavine. I was accepted and now have ads on my site. When people click the link to a post, I now earn money based on advertisement views even if the visitor doesn’t purchase anything.”
    high
    “Earlier this year I hit the 50,000 sessions per month required to apply for Mediavine. I was accepted and now have ads on my site. When people click the link to a post, I now earn money based on advertisement views even if the visitor doesn’t purchase anything.”
    high
    “This site uses ads and affiliate links. Disclosure.”
    medium
    “Ensure that your website is generating money through affiliate links, ad marketing, and/or selling digital products.”
    medium
    “And then with a ad revenues, so like display ads, Mediavine and Raptive, fortunately those networks were paying pretty great RPMs for Pinterest traffic.”
    high

  • Course / training sales

    · 5 mentions · 5 sources
    “What HerPaperRoute offers The Blog Monetisation Course ... Blog Flipping Masterclass ... Wicked at WordPressThe step by step plan to starting a blog that makes $1,000 per month ... Be Your Own Blog BossThe step-by-step system to creating a monthly budget that actually works! Check it out”
    high
    Show 4 more quotes
    “our PROGRAMS 6 month flip: website flipping courseLearn More Second chance Launch Lab: Launching CourseLearn More Route to affiliate sales: affiliate marketing courseLearn More”
    high
    “I think one of the greatest revenue sources that you can have on your site is some sort of online course, some sort of resource where people sign in and they just get more of you, whether you're there on a video or it's just audio, or even just written content, some sort of membership portal wher...”
    medium
    “If you offer digital resources like ebooks or online courses, they will be included as well.”
    medium
    “I have, um, one digital course and then a couple times a year I'll have a sale where I will sell some templates or I'll sell maybe, um, a group workshop type of thing.”
    high

  • One-time / lifetime deals

    · 5 mentions · 5 sources
    “My most popular products are digital printables that people can download and reprint again and again. The flagship products are the Budget Binder and Christmas Budget Planner with Cash Envelopes bundle. Both of these have helped hundreds of people track their money, pay off debt, and prevent over...”
    high
    Show 4 more quotes
    “our Book Glow Up Yourself® is the reinvention playbook for rebellious women building wealth, habits, and confidence in life and business. ... Get your copy » Score the Workbook, too The companion workbook to “Glow Up yourself” ... Get your copy »”
    high
    “have one that is lower priced. So something that's like $27, it's just a quick win, an easy sale and use that on your Tripwire page ... it's $27, $37, it's not gonna be too expensive and you're gonna wanna put a countdown timer on that page just to have that offer expire in say four or five minutes”
    high
    “some people make nice sums of money by flipping websites and selling them to people who want the ongoing income they generate.”
    high
    “I've been doing like three day virtual events where it's free to join and there's an upgraded pass where people can buy if they want the replays.”
    high

  • Physical products

    · 3 mentions · 2 sources
    “Get Your Paperback Copy ⬇️ AMAZON 🇺🇸 AMAZON 🇨🇦 AMAZON 🇬🇧 BARNES & NOBLE BOOKS-A-MILLION WALMART INDIGO”
    high
    Show 2 more quotes
    “My most popular products are digital printables that people can download and reprint again and again. The flagship products are the Budget Binder and Christmas Budget Planner with Cash Envelopes bundle. Both of these have helped hundreds of people track their money, pay off debt, and prevent over...”
    high
    “some of them are more like e-commerce based.”
    medium

  • Marketplace commissions

    · 2 mentions · 2 sources
    “And that is a platform where we connect buyers and sellers for website sales. So niche websites and e-commerce businesses and niche online assets.”
    high
    Show 1 more quote
    “I own the Niche Investor marketplace, a platform where creators buy and sell websites, and I’ve sold over $4 Million worth of sites.”
    high

  • Sponsorships & partnerships

    · 1 mention
    “You might also earn through hosting sponsored posts, offering digital products for sale, or just operating a good old-fashioned ecommerce website.”
    medium

  • Recurring subscriptions

    · 1 mention
    “I also have a $30/month recurring charge for my Shopify store since that’s where I host my digital products.”
    medium

  • Services & consulting

    · 1 mention
    “I do offer one-on-one services. Uh, I only take a couple of clients a year. It's not something that I'm trying to really grow. It's just, I'll work with a few people that I feel excited to work with basically.”
    high

How 2,669 businesses make money

Of businesses with mapped revenue sources, the share using each — Money Tamer’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    30% ◀
  • Services & consulting
    25% ◀
  • Physical products
    21% ◀
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11% ◀
  • Usage-based fees
    10%
  • Add-ons & upsells
    10%
  • Advertising revenue
    9% ◀
  • Sponsorships & partnerships
    9% ◀
  • Marketplace commissions
    5% ◀
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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