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Researched profile. Starter Story's AI research system compiled this page from 39 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Mentions Grew

AI tool for brand visibility and sentiment analysis

How did Mentions grow?

Summary of the sourced claims below

Mentions grew by leveraging the founders' large LinkedIn followings to build a waitlist before launch, targeting LinkedIn creators as their audience. They maintained a private Slack community for beta users, enabling direct communication and quick bug fixes. The team used email marketing focused on new features, user success stories, and building hype, including selling lifetime discount spots twice.

Channels

8 channels · grouped by how Mentions grows

  • Email marketing

    · 2 mentions · 2 sources
    “Emails focused on new features, user success stories, and building hype. Then we sold 500 lifetime discount spots twice.”
    high
    Show 1 more quote
    “Emails focused on new features, user success stories, and building hype. Then we sold 500 lifetime discount spots twice.”
    high

  • Online Community

    · 2 mentions · 2 sources
    “We maintained a private Slack community for beta users to talk directly with us. When someone reported a bug, I often fixed it within hours and personally informed them.”
    high
    Show 1 more quote
    “We maintained a private Slack community for beta users to talk directly with us. When someone reported a bug, I often fixed it within hours and personally informed them.”
    high

  • Webinars

    · 2 mentions · 2 sources
    “Lara ran 3 pre-launch webinars, selling $5k+ on each one. She then conducted masterclasses with Jake to demonstrate Kleo's use.”
    high
    Show 1 more quote
    “Lara ran 3 pre-launch webinars, selling $5k+ on each one. She then conducted masterclasses with Jake to demonstrate Kleo's use.”
    high

  • LinkedIn

    · 2 mentions · 2 sources
    “Jake has grown his LinkedIn to 180k+ followers and Lara has 300k+. Their audiences are LinkedIn creators, providing the perfect target audience for a LinkedIn content creation tool. We used their reach to build a waitlist before launch.”
    high
    Show 1 more quote
    “Jake has grown his LinkedIn to 180k+ followers and Lara has 300k+. Their audiences are LinkedIn creators, providing the perfect target audience for a LinkedIn content creation tool. We used their reach to build a waitlist before launch.”
    high

  • Word of mouth

    · 1 mention
    “Jake and Rob both created viral posts using the tool. This was key. We built the tool for our own use. We sold nothing we didn't believe in. We used it daily and showed people the results.”
    high

  • Distribution Partnerships

    · 1 mention
    “Swile pays restaurants through direct deposits in two to three days, compared to weeks earlier, and creates additional revenue for them through in-app listings. Employers easily manage monthly top-ups in a few clicks and get the assurance that employees aren’t abusing meal vouchers by using them ...”
    medium

  • Social Media Engagement

    · 1 mention
    “Jake and Rob both created viral posts using the tool. This was key. We built the tool for our own use. We sold nothing we didn't believe in. We used it daily and showed people the results.”
    high

  • Original research reports

    · 1 mention
    “Swile, which started as Lunchr, launched meal cards for SMBs using Mastercard’s payment rails, making them instantly usable at any restaurant that accepts Mastercard. Swile’s app provides a superior employee experience to paper vouchers with spend tracking & notifications, linking a personal debi...”
    medium

How 2,706 businesses grow

Of businesses with mapped growth channels, the share using each — Mentions’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57%
  • Email
    48% ◀
  • Community
    34% ◀
  • Content/Inbound
    32% ◀
  • Partnerships
    31% ◀
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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