Source
Researched profile. Starter Story's AI research system compiled this page from 6 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
MarsX logo

How MarsX Grew

Low-code platform for building micro-apps.

How did MarsX grow?

Summary of the sourced claims below

MarsX grew primarily through its online community of founders, leveraging the network of users who contributed and drove the project from early on. Word of mouth also played a significant role in sustaining growth over time, with existing customers retaining and bringing in new clients. Additionally, MarsX focused on building brand recognition and credibility through organic social media efforts such as podcasts, conferences, and public appearances.

Channels

5 channels · grouped by how MarsX grows
  • Word of mouth

    · 2 mentions
    “As I mentioned before, word of mouth sustained us for a pretty long run. It works now, as well.”
    high
    Show 1 more quote
    “As I mentioned before, word of mouth sustained us for a pretty long run. It works now, as well. I honestly think that for dev companies retention is not usually a problem. ... no customer has left and they are bringing more customers, and more projects, I guess it’s a good thing.”
    high
  • Press

    · 1 mention
    “So, now we focus on brand recognition and building credibility, doing podcasts and conferences, and other public appearances. It ultimately takes way longer but since we can’t really explain Mars in one sentence, we think it’s better to establish ourselves as experts, as disruptors, as those with...”
    medium
  • Organic social media

    · 1 mention
    “now we focus on brand recognition and building credibility, doing podcasts and conferences, and other public appearances.”
    high
  • Online Community

    · 1 mention
    “Since our vision is to grow, you know, by the community, with the community, with the other founders, so when I say community, I basically mean other founders.”
    high
  • Community marketing

    · 1 mention
    “It was the network that played a crucial role and helped us get amazing minds to work on Mars and contribute to it. Since we had users pretty much from day one, we had to push hard. The users were the driving force of Mars and there was no way to lay back and think and access.”
    high

How 2,695 businesses grow

Of businesses with mapped growth channels, the share using each — MarsX’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    34%
  • Content/Inbound
    32%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%