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Marketing Examples
Marketing B2B

Marketing Examples is a website showcasing short, practical case studies and examples of real-world marketing.

marketingexamples.com · Founded 2019 · 14 public sources · Updated 10 days ago

Researched profile. Starter Story's AI research system compiled this page from 14 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Marketing Examples Grew

Gallery of real-world marketing examples for marketers

How did Marketing Examples grow?

Summary of the sourced claims below

Marketing Examples grew its audience through multiple channels including email marketing, organic social media, and online communities. The founder leveraged personal connections early on to secure sponsorships and advocates, which helped initial growth. Content was tailored and shared in full across platforms like Reddit, LinkedIn, Twitter, and Facebook, often repurposed into formats like Twitter threads and LinkedIn slideshows to engage users. Exposure from external newsletters such as The Hustle also contributed to significant subscriber increases.

Channels

11 channels · grouped by how Marketing Examples grows

  • Organic social media

    · 3 mentions · 3 sources
    “So what I would do is, I would, actually I should say there's no one-size-fits-all formula for this. So Facebook is different to Twitter, it's different to Reddit, so I tailor my content to each of these individual platforms, and I would share in full on every platform, and then afterwards I'd sa...”
    high
    Show 2 more quotes
    “I condensed stuff, which is normally in articles, into something you could consume in 20 seconds scrolling through Twitter. I took a format which was like longer form and made it digestible.”
    high
    “So I would share on places like Reddit, Indie Hackers... So what I would do is I'd share the article on each different platform in full. So for the long form, this is me sharing an article about copywriting, and I would share it as a Twitter thread, as a LinkedIn slideshow, and fully on as a Redd...”
    high

  • Online Community

    · 2 mentions · 2 sources
    “And I started out on places like Reddit. And I joined a bunch of marketing Slack groups and indie hackers. And the best thing about these kind of platforms here is that they're a level playing field. So there's no follower count. You're judged on the quality of your content. ... I wrote an articl...”
    high
    Show 1 more quote
    “So for me, these are the different water and holes. You've got a bunch of different Facebook groups, the second column is a bunch of different communities, Slack groups, and a few different Reddit forums. It's kind of like the overview.”
    high

  • LinkedIn

    · 2 mentions · 2 sources
    “So I realized, like I could just have a LinkedIn and Instagram page now for market examples, and I could just post a link to the article, but who's really going to click that? So I turned my posts, my marketing content into Instagram carousels, I think the term is, and LinkedIn slideshows, and th...”
    high
    Show 1 more quote
    “So I would share on places like...Of course, Twitter is a big part of this as well and LinkedIn. So what I would do is I'd share the article on each different platform in full. So for the long form, this is me sharing an article about copywriting, and I would share it as a Twitter thread, as a Li...”
    high

  • Reddit

    · 2 mentions · 2 sources
    “So I would share on places like Reddit, Indie Hackers... So for the long form, this is me sharing an article about copywriting, and I would share it as a Twitter thread, as a LinkedIn slideshow, and fully on as a Reddit post, the whole article.”
    high
    Show 1 more quote
    “and then Reddit, IndieHackers, Facebook. Um, that's the rough breakdown to where I get my new subscribers from.”
    high

  • Email List Growth

    · 2 mentions · 2 sources
    “I've got four different ways of signing up. So there's a fixed nav bar at the top of the website. There's prompts at the end of each article. There's a pop-up and there's also a subscribe page, which I'll show you now ... I think pop-ups get a lot of hate, but they bring in 50% of my subscribers.”
    high
    Show 1 more quote
    “When I first spoke to Harry on the marketing mashup, probably over a year ago now, he was on about 5,000 subscribers, that's email subscribers, and about 1,000 in revenue. Now he's times that by six times with 30,000 email subscribers ... So Harry, I've given a little summary of Marketing Example...”
    medium

  • Word of mouth

    · 1 mention
    “a big thing in my kind of early days was the importance of making friends. So how does your newsletter grow? You need it. You need a few people, advocates, people are gonna to help you out.”
    high

  • Giveaways

    · 1 mention
    “I had less than a thousand subscribers and this email company started sponsoring me and it was because I went to a meetup once and I met the CFO...And then I said to him a couple of months later, look, I know it's a really long shot, but I'm starting this marketing newsletter. Any chance you want...”
    high

  • Email marketing

    · 1 mention
    “Two million clicks from one email! You did read that right.”
    medium

  • Press

    · 1 mention
    “And then little did I know that this talk was promoted in a newsletter called The Hustle, which has a million subscribers. So marketing samples ended up being sort of featured, I suppose, in The Hustle. And I had probably one of my biggest ever days of subscribers.”
    high

  • Facebook Community

    · 1 mention
    “You've got a bunch of different Facebook groups...”
    high

  • Pinterest

    · 1 mention
    “So it's sort of like Pinterest for web design. And I realized that there's so much of this stuff for design, but there was nothing like this for marketing. So I thought, I'm going to try and build like this sort of Pinterest, I guess, for marketing.”
    medium

How 3,327 businesses grow

Of businesses with mapped growth channels, the share using each — Marketing Examples’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58%
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35%
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    19%
  • Press/PR
    17% ◀
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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