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Mangools
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Researched profile. Starter Story's AI research system compiled this page from 39 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Mangools Grew

All-in-one SEO toolkit for digital marketers.

How did Mangools grow?

Summary of the sourced claims below

Mangools initially grew through organic marketing activities, including sharing their product on platforms like Reddit and HackerNews, which contributed to its early success. The company focused heavily on SEO by optimizing their websites technically and with content, and by consolidating their tools under one domain to boost SEO potential. They also utilized content marketing and behavioral email marketing to attract and retain users. Starting in summer 2016, Mangools began using paid advertising such as Google Ads and remarketing campaigns, which brought in hundreds of new subscriptions.

Channels

9 channels · grouped by how Mangools grows

  • SEO

    · 3 mentions · 3 sources
    “At the beginning of 2018, after we launched our 4th tool, we had many discussions about how to increase the synergy of our tools in terms of SEO. Our philosophy of having highly focused tools, all on separate landing pages, hasn’t changed. However, we wanted to boost their SEO potential by migrat...”
    high
    Show 2 more quotes
    “Oh, I almost forgot to mention that a company behind SEO tools has to do SEO as well :) We play with it all the time and optimize all our websites both from the technical and content point of view.”
    high
    “Mangools is a suite of intuitive SEO tools designed to help organizations optimize their exposure on search engines. The company offers five core products: KWFinder (keyword research), SERPChecker (SERP analysis), SERPWatcher (rank tracking), LinkMiner (backlink analysis), SiteProfiler (SEO analy...”
    medium

  • Email marketing

    · 1 mention
    “These days, we work a lot with behavioral emailing and inbound marketing thanks to great content.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “The findings are based on the data from: Google Analytics Google Search Console SERPWatcher SERPChecker KWFinder Google Search Google AdWords”
    medium

  • Organic social media

    · 1 mention
    “Mangools’ ability to scale without external funding is a testament to its success as a self-sustaining startup, continually meeting the demands of its users while growing organically.”
    medium

  • Reddit

    · 1 mention
    “I shared it on Reddit and the feedback was awesome.”
    high

  • Hacker News

    · 1 mention
    “Right after, I posted it on Reddit, HackerNews and some other forums. This was the first-ever marketing activity done for KWFinder which stood behind its early success.”
    high

  • Content marketing

    · 1 mention
    “These days, we work a lot with behavioral emailing and inbound marketing thanks to great content.”
    high

  • Paid social ads

    · 1 mention
    “Until summer 2016, the growth of Mangools was purely organic. We basically didn’t do any targeted marketing activities, PPC campaigns or anything else...Setting up proper analytics and remarketing campaigns in Google Ads brought us hundreds of new subscriptions.”
    high

  • Google Ads

    · 1 mention
    “To push the CTR and test new possibilities, we temporarily launched ads targeted on the most important keywords: serp checker serpchecker serps checker check serp serp checker tool google serp checker ... The campaign was online for more than a month from April to June.”
    high

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Mangools’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48% ◀
  • Community
    35% ◀
  • Content/Inbound
    33% ◀
  • Partnerships
    32%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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