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Maker Mind
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Researched profile.
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How Maker Mind Grew
Mindful productivity resources for creators and knowledge workers
How did Maker Mind grow?
Summary of the sourced claims below
Maker Mind grew primarily through organic social media, especially Twitter, where the founder engaged with the community and shared content publicly. The growth was also supported by a free weekly newsletter that attracted nearly 10,000 subscribers and by publishing numerous high-quality blog articles that improved search engine traffic.
Channels
16 channels · grouped by how Maker Mind grows
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Organic social media
· 8 mentions · 8 sources“My two biggest acquisition channels are search engines and social media. At the beginning, it was mostly social media, and in particular Twitter, but now that Ness Labs has hundreds of high-quality articles published on the website, we get a good chunk of traffic from people proactively looking f...”
highShow 7 more quotes
“I write my daily article, then I post it on Hacker News and on Twitter. ... But the biggest acquisition channel by far — the one that converts the best — is Twitter. People retweet my articles, share them with their colleagues, include them in their own newsletters. It's qualified traffic that co...”
high“I created the Ness Labs blog with one objective in mind: better understand what I was studying at King’s College for my masters in neuroscience... Since then, the blog and newsletters have taken a life of their own, beyond my neuroscience studies, and have become an integral part of my business.”
high“Twitter has been instrumental in building an audience for Ness Labs. I always share my content there, I engage with the community, I ask questions. I have learned so much thanks to Twitter, and a big part of my traffic comes from there.”
high“how to use social media platforms to promote your content”
high“I shared my goal on social media and people started following my journey because they thought it was crazy.”
high“She had built a few other projects before and was showing the process of learning how to build and create projects on Twitter.”
medium“I think the fact that I switched from just broadcasting content on Twitter, to working in public with the garage door open, has been one of the main reasons why my following has grown so fast in the past year.”
high -
Online Community
· 5 mentions · 5 sources“We now have an online forum where people can discuss articles and start their own conversations, as well as virtual meetups which are a great opportunity for people to have real-time conversations.”
highShow 4 more quotes
“Since then, I have been using various strategies to get my content out there. I post on Facebook groups, I have a weekly roundup of articles on LinkedIn, I sometimes post on Slack or Telegram.”
high“The private community, with a subscription at $9/month or $49/year (which includes access to the forums, deals on relevant products, virtual meetups, and online courses)”
medium“Her newsletter “Maker Mind” counts more than 50k subscribers, and her community, which counts thousands of members, keeps growing.”
medium“She was also part of a few other groups and communities like: Indie Hackers Product Hunt Women Make... Having these communities allowed her to get an extra bit of traction every time she launched something”
medium -
Newsletter
· 4 mentions · 4 sources“I launched it in my weekly newsletter. I was really testing the waters and didn’t expect to make $1,000 on the first day.”
highShow 3 more quotes
“it wouldn’t have been possible without the audience I patiently built through the free newsletter.”
high“Her newsletter “Maker Mind” counts more than 50k subscribers, and her community, which counts thousands of members, keeps growing. ... It took three years to reach 50,000 subscribers. Newsletters rarely go viral. It’s a labor of love and patience. You need to consistently show up every day or eve...”
medium“Today, her Maker Mind newsletter reaches over 100k subscribers’ inboxes, and her Ness Labs community brings in over 6 figures in revenue every year.”
medium -
Email List Growth
· 3 mentions · 3 sources“My main acquisition channels at the moment are the free weekly newsletter I send to almost 10K subscribers, and sharing my work on Twitter where some people sign up straight to the membership.”
highShow 2 more quotes
“A year later, I didn't expect to have more than 15,000 subscribers.”
medium“How do you get 6,000 email subscribers in just 4 months, and keep that momentum going for the next 3 years?...Anne-Laure Le Cunff from Ness Labs has figured out the recipe for sustainably growing her email with that level of momentum behind it.”
medium -
SEO
· 3 mentions · 3 sources“Another thing I'm excited about is SEO. It's still a small portion of my traffic, but it's growing steadily, and I like how predictable it is compared to the ups and downs of viral posts on social media. ... I optimise all of my articles using the Yoast SEO plugin. I have several articles ranking...”
highShow 2 more quotes
“My two biggest acquisition channels are search engines and social media. At the beginning, it was mostly social media, and in particular Twitter, but now that Ness Labs has hundreds of high-quality articles published on the website, we get a good chunk of traffic from people proactively looking f...”
high“it’s led to SEO being her fastest-growing growth channel.”
medium -
Product Hunt
· 1 mention“Then I decided to launch on Product Hunt. ... It was #1 for most of the day and ended up at #2 in the evening with more than 1,000 upvotes. I gained another 2,000 subscribers from that launch only, for a total of 4,000 subscribers.”
high -
Hacker News
· 1 mention“I write my daily article, then I post it on Hacker News and on Twitter. The first month, four of my articles hit the front page of HN. It brought many visitors to the website, with a fraction of them converting to newsletter subscribers.”
high -
Weekly newsletter
· 1 mention“Beyond the free articles in the weekly newsletter, members get access to a private community, with a forum, virtual events, deals on mindful productivity tools and apps, exclusive research reports, tutorials, and more.”
medium -
Content marketing
· 1 mention“How writing 100 articles in 100 days changed her life and catapulted her business ... They laid the foundation for what Ness Labs is, and they generated hundreds of thousands of views, a dozen consulting contracts, and many coaching sessions to people randomly finding me through one of the articles.”
high -
Referrals
· 1 mention“members get access to a private community, with a forum, virtual events, deals on mindful productivity tools and apps, exclusive research reports, tutorials, and more.”
medium -
LinkedIn ads
· 1 mention“I think Twitter, I think, for most of my subscribers.”
high -
Video content
· 1 mention“She also started a YouTube channel recently, and Google owns YouTube. So, her videos are likely to start showing up for Google searches as well.”
medium -
Product expansion
· 1 mention“Anne-Laure challenged herself to write every weekday for 100 days...In the first 63 days of this challenge, Anne-Laure posted on Indie Hackers that she had crossed 2,000 subscribers and had 85k visits to her website.”
medium -
LinkedIn
· 1 mention“At the beginning, it was mostly social media, and in particular Twitter, but now that Ness Labs has hundreds of high-quality articles published on the website, we get a good chunk of traffic from people proactively looking for answers to their questions.”
high -
Building in public
· 1 mention“The pros & cons of building in public (and why it’s more work than you think!)”
medium -
Earned media
· 1 mention“In terms of exposure, I have been invited to several podcasts and some articles were featured in the press.”
high
How 2,669 businesses grow
Of businesses with mapped growth channels, the share using each —
Maker Mind’s highlighted.
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Referral/Word-of-mouth68% ◀
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Social media58% ◀
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Search/SEO57% ◀
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Email47% ◀
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Community33% ◀
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Content/Inbound31% ◀
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Partnerships30%
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Paid ads24%
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Events24%
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Press/PR18% ◀
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Outbound/Sales16%
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Marketplaces/App stores8%
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Brand Authenticity2%
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Product expansion2% ◀
