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Magier
Design

Magier is a productized design and Webflow subscription service that delivers on-demand creative work and site builds for B2B startups and marketing teams wi...

magier.com · 86 public sources · Updated 4 days ago

Researched profile. Starter Story's AI research system compiled this page from 86 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Magier Grew

Design subscription service for B2B startups and marketing teams

How did Magier grow?

Summary of the sourced claims below

Magier grew primarily through organic LinkedIn content, which served as their main marketing engine and involved creating and engaging with high-quality posts to build reach and showcase expertise. They developed an automated LinkedIn system that converts post engagement into qualified leads by sending personalized contact requests, visiting profiles, liking recent posts, and following up after connection acceptance. Founder-led sales and personal engagement with post interactions turned social media activity into a systematic sales channel, tracking every like and comment as a potential business relationship. Initial customers were secured through the founders' personal networks and targeted cold outreach to founders and marketing leaders with design needs.

Channels

16 channels · grouped by how Magier grows

  • Organic social media

    · 5 mentions · 5 sources
    “We spend almost nothing on paid marketing. LinkedIn organic is our main engine. The biggest marketing cost is honestly my time. Creating content, showing up, and engaging.”
    high
    Show 4 more quotes
    “If someone loves the stuff you are building - they will be posting about it and tell their peers. That’s what happened with BaseTemplates and is still happening. You will find us spread all over the web - from forums to Twitter posts.”
    medium
    “Monthly newsletter + daily LinkedIn content for 3 accounts”
    high
    “Mehrere Teammitglieder posten regelmäßig auf LinkedIn über Design, Webentwicklung, UX und digitale Strategien. Die Posts sind hochwertig, die Engagement-Raten beeindruckend – hunderte Likes, Kommentare und Shares pro Beitrag.”
    medium
    “The team understands the importance of content marketing: several team members regularly post on LinkedIn about design, web development, UX, and digital strategies. The posts are high-quality, and the engagement rates are impressive—hundreds of likes, comments, and shares per post.”
    medium

  • SEO

    · 3 mentions · 3 sources
    “When I took over BaseTemplates there was mainly organic traffic which came from a couple of blog articles. Besides that, I already had some larger websites that referred to the pitch deck template. At that point, I decided that it would be a great idea to produce more content around startups, fun...”
    high
    Show 2 more quotes
    “Planning + Writing SEO & GSE optimised Blog content”
    high
    “We’ve published over 100 articles that consistently bring in potential clients, targeting keywords at all stages of the funnel. Every week, we release a mix of in-depth articles (created with freelancers) and programmatic SEO pages (built in-house).”
    high

  • Content marketing

    · 2 mentions · 2 sources
    “The freebies and guides we put out cost design hours to produce but they've driven 20+ demo calls on a monthly basis.”
    high
    Show 1 more quote
    “Executing Growth Initiatives: Ebooks & Directories”
    medium

  • Word of mouth

    · 2 mentions · 2 sources
    “From $20k to $80k MRR, most of our growth came through referrals — happy customers recommending us to fellow founders and marketers.”
    high
    Show 1 more quote
    “the love of the community is the most significant growth hack you can think of. If someone loves the stuff you are building - they will be posting about it and tell their peers. That’s what happened with BaseTemplates and is still happening.”
    medium

  • Cold outreach

    · 2 mentions · 2 sources
    “They used targeted cold outreach to secure their next set of customers. This included founders and marketing leaders who had design needs. Why it worked: Cold outbound allowed them to directly reach decision-makers with a clear pitch, providing a fast way to test messaging and demand.”
    high
    Show 1 more quote
    “We won our first 10 customers ($20k MRR) through our own network and cold outreach emails.”
    high

  • Personal network

    · 2 mentions · 2 sources
    “The founders secured their first five customers entirely through direct connections. These were relationships with fellow founders and marketing executives who immediately understood the value proposition. Why it worked: Warm leads trusted the founders’ credibility and past entrepreneurial track ...”
    high
    Show 1 more quote
    “We won our first 10 customers ($20k MRR) through our own network and cold outreach emails.”
    high

  • Video content

    · 2 mentions · 2 sources
    “I create tons of videos on marketing, design, and Webflow — one of the most underrated channels out there. Where else can you get a steady stream of leads that compound over time? I still generate leads today from videos I uploaded two years ago.”
    high
    Show 1 more quote
    “Scripting & producing videos on magier YouTube channel”
    high

  • Product Hunt

    · 1 mention
    “there were two spikes in the revenue when the founder had launched the templates on ProductHunt... PitchDeckHunt - a collection of 150+ pitch decks from industry-leading startups worldwide. We launched it on ProductHunt, got over 1000 Upvotes and a ton of initial traffic... The third and most imp...”
    high

  • Affiliate program

    · 1 mention
    “The last growth strategy for me was acquiring affiliate partners. I asked myself where founders spend their time and found interesting pages like OpenVC - I reached out to the makers and cut them a fair revenue share deal. Using this technique, I onboarded five partners that account for 5-10% of ...”
    high

  • Events

    · 1 mention
    “Event & Project Management (hosted 5+ events with 200+ participants)”
    high

  • Lead magnets

    · 1 mention
    “Creation and Distribution of 20+ Lead Magnets”
    high

  • Retargeting

    · 1 mention
    “Der qualifizierte Lead wandert nun in eine LinkedIn-Automation. Das System: Sendet eine Kontaktanfrage mit persönlicher Nachricht (falls noch nicht verbunden)... Sendet eine Follow-up-Nachricht nach Annahme der Anfrage”
    medium

  • Backlinks

    · 1 mention
    “we acquired a ton of backlinks by reaching out to other websites that were linking to pitch deck collections. With this tactic, we managed to get a lot of links, because most of the other collections were not as good as PitchDeckHunt. PitchDeckHunt still drives a considerable amount of traffic to...”
    high

  • Speaking at conferences

    · 1 mention
    “Prepping for a 2,000-Person Speaking Event”
    medium

  • LinkedIn

    · 1 mention
    “Four team members consistently create content on LinkedIn about entrepreneurship, marketing, and Webflow. Especially in the age of AI, people crave authenticity — because at the end of the day, people buy from people. If I had to choose just one growth strategy for Magier’s future, it would be pe...”
    high

  • Thought Leaders

    · 1 mention
    “Monthly newsletter + daily LinkedIn content for 3 accounts”
    high

How 3,299 businesses grow

Of businesses with mapped growth channels, the share using each — Magier’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24% ◀
  • Paid ads
    23% ◀
  • Outbound/Sales
    19% ◀
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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