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Researched profile. Starter Story's AI research system compiled this page from 74 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Magier Grew

Design subscription service for fast-growing B2B companies.

How did Magier grow?

Summary of the sourced claims below

Magier grew primarily through organic LinkedIn content, which served as their main marketing engine and involved creating and engaging with high-quality posts to build reach and showcase expertise. They developed an automated LinkedIn system that converts post engagement into qualified leads by sending personalized contact requests, visiting profiles, liking recent posts, and following up after connection acceptance. Founder-led sales and personal engagement with post interactions turned social media activity into a systematic sales channel, tracking every like and comment as a potential business relationship. Initial customers were secured through the founders' personal networks and targeted cold outreach to founders and marketing leaders with design needs.

Channels

13 channels · grouped by how Magier grows
  • Brand storytelling

    · 2 mentions · 2 sources
    “3. Personal branding Four team members consistently create content on LinkedIn about entrepreneurship, marketing, and Webflow. Especially in the age of AI, people crave authenticity — because at the end of the day, people buy from people.”
    high
    Show 1 more quote
    “Creating content, showing up, and engaging. The freebies and guides we put out cost design hours to produce but they've driven 20+ demo calls on a monthly basis.”
    high
  • Founder-led sales

    · 2 mentions · 2 sources
    “For our first clients, we did the designs ourselves. It felt great because money was coming in on a monthly basis, and the business worked exactly as we had envisioned: fast scaling, high margins, and founder-led sales.”
    high
    Show 1 more quote
    “Das Engagement auf den Posts dient nicht mehr nur dem Algorithmus, sondern wird zu einem echten Vertriebskanal. Jeder Like, jeder Kommentar ist jetzt eine potenzielle Geschäftsbeziehung, die das System systematisch verfolgt.”
    medium
  • Pilots with enterprise clients

    · 2 mentions · 2 sources
    “Der qualifizierte Lead wandert nun in eine LinkedIn-Automation. Das System: Sendet eine Kontaktanfrage mit persönlicher Nachricht (falls noch nicht verbunden), Besucht das Profil der Person (subtiles Aufmerksamkeitssignal), Liked einen aktuellen Beitrag der Person (nicht älter als 30 Tage), Sende...”
    high
    Show 1 more quote
    “bakedwith worked with magier to develop a fully automated process that turns every LinkedIn post into a source of qualified leads. The system works in the background, turning engagement into business opportunities without the team having to lift a finger.”
    medium
  • Paid social ads

    · 2 mentions · 2 sources
    “The qualified lead is now moved to a LinkedIn automation. The system: Sends a contact request with a personal message (if not already connected), Visits the person's profile (subtle attention signal), Likes a recent post by the person (no older than 30 days), Sends a follow-up message after the r...”
    high
    Show 1 more quote
    “We spend almost nothing on paid marketing. LinkedIn organic is our main engine. The biggest marketing cost is honestly my time.”
    high
  • Organic social media

    · 2 mentions · 2 sources
    “LinkedIn organic is our main engine. The biggest marketing cost is honestly my time. Creating content, showing up, and engaging.”
    high
    Show 1 more quote
    “Das magier-Team investierte viel Zeit in hochwertigen LinkedIn-Content. Die Strategie war klar: Reichweite aufbauen, Expertise zeigen, darauf warten, dass potenzielle Kunden von selbst kommen. Und das funktionierte auch, bis zu einem gewissen Grad.”
    medium
  • Personal network

    · 1 mention
    “The founders secured their first five customers entirely through direct connections. These were relationships with fellow founders and marketing executives who immediately understood the value proposition.”
    high
  • Video content

    · 1 mention
    “2. YouTube I create tons of videos on marketing, design, and Webflow — one of the most underrated channels out there. Where else can you get a steady stream of leads that compound over time? I still generate leads today from videos I uploaded two years ago. No other platform offers that kind of l...”
    high
  • SEO

    · 1 mention
    “Now, as we scale from $80k to $200k MRR, we rely on three main channels, which took time to build, but now generate 75% of all new customers. 1. SEO We’ve published over 100 articles that consistently bring in potential clients, targeting keywords at all stages of the funnel.”
    high
  • Twitter

    · 1 mention
    “The magier team invested a lot of time in high-quality LinkedIn content. The strategy was clear: build reach, showcase expertise, wait for potential customers to come to you. And that worked, to a certain extent.”
    high
  • Word of mouth

    · 1 mention
    “The posts reached thousands of people, generated impressions, and occasionally brought in inquiries. But the vast majority of engagement simply fizzled out. Hundreds of people liked, commented on, and shared the posts, but no one systematically looked at who these people actually were.”
    medium
  • Referral Program

    · 1 mention
    “From $20k to $80k MRR, most of our growth came through referrals — happy customers recommending us to fellow founders and marketers.”
    high
  • Product Reviews

    · 1 mention
    “bakedwith entwickelte gemeinsam mit magier einen vollautomatisierten Prozess, der aus jedem LinkedIn-Post eine Quelle für qualifizierte Leads macht. Das System arbeitet im Hintergrund und verwandelt Engagement in Geschäftschancen, ohne dass das Team einen Finger rühren muss.”
    medium
  • Cold outreach

    · 1 mention
    “They used targeted cold outreach to secure their next set of customers. This included founders and marketing leaders who had design needs.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Magier’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%