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Magai grew primarily through organic social media by publicly sharing its launch link on Twitter, which generated initial buzz and onboarded users who became advocates. The founder engaged in the build in public movement, openly sharing the product development journey to attract interest and let the product speak for itself. An affiliate program with recurring revenue incentives was implemented early on, contributing significantly to initial momentum.
“I will also say that I think a big contributor to the initial momentum that we had was right away, I built an affiliate program into the product. And it was a very generous one. It was an affiliate program that was built on recurring revenue.”
“So affiliate program is is underway. You know, we’re, I. Set to announce that today our affiliate program, we have the teams feature of course coming up.”
“And, the only really other marketing thing I did is, I implemented an affiliate program”
“I made the conscious decision to not be as markety with this product because I really just wanted to build it in public. I wanted it to be open and transparent about sharing my journey and creating the product and let people behind the curtains and just let people see what I’m building, how I’m b...”
“You need to be building in public. People want to see the journey, even if it's not pretty, if it's not Instagram polished, people want to see.”
“Now all along the way, what I was engaging with was, sort of a popular approach to building a startup. And it’s called the, the build in public movement where really as a startup founder, you’re just sharing what you’re building. ... And that’s really all the marketing I’ve been doing for the las...”
“So that was like the one big marketing thing I did. And I think it did really help to generate some buzz, some word of mouth. It onboarded some users pretty quickly. And those users became advocates because they were really happy with what they got.”
“Now, I did experiment with a lifetime deal. There was a friend of mine named Charlie Patel who runs a company called Rocket Hub ... we did it ... it did end up working fairly well. I think we re we sold over a hundred thousand dollars worth of product in that two weeks.”
“The most important marketing strategy that I could say that I utilized at the beginning was having built a personal brand for the last 10 years. You need to be building in public. People want to see the journey ... So for the last 10 years, I had a personal blog that had over 10 years accumulated...”
“So for the last 10 years, I had a personal blog that had over 10 years accumulated over 100,000 email subscribers. So when I launched a product, I had a built-in audience.”
“I literally just my launch was this I tweeted, here’s the public signup link finally. And that was it.”