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M2M In Motion
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Researched profile. Starter Story's AI research system compiled this page from 22 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
M2M In Motion logo

How M2M In Motion Grew

Fleet management software for real-time tracking

How did M2M In Motion grow?

Summary of the sourced claims below

M2M In Motion grew through a multiple channel strategy that included SEO optimization, paid ads, and direct sales, with direct sales being the most effective channel. They also developed distribution partnerships by white labeling their platform for resellers to market under their own branding. Additionally, the company leveraged word of mouth and referrals, incentivizing referral programs to drive growth.

Channels

5 channels · grouped by how M2M In Motion grows

  • SEO

    · 1 mention
    “Brand recognition, you know, the website, SEO optimization. I mean, there's so many little things that you can do to maximize that, that don't cost a lot.”
    high

  • Word of mouth

    · 1 mention
    “We had a lot of referrals, right? So referrals where they had their own organization, their own product, but it complimented what they were doing. And we were able to do that. And then we started incentivizing. We're like, Hey, let's have a referral program around this because we both were believ...”
    high

  • Direct sales

    · 1 mention
    “We also had direct sales. Right. So white labeling. So a normal software is you buy the M2M in motion and they click on M2M in motion and use it and pay for it. ... And then we also had direct sales. Direct sales was still always the best.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “We even brought in a marketing agency, you know, we did the paid ads, right. It's a huge thing. And then, you know, what we found is the most successful was, you know, a multiple, multiple channel strategy, right. You know, you gotta be doing multiple things and- Little of this, little of that, l...”
    high

  • Distribution Partnerships

    · 1 mention
    “We developed a channel strategy where we were utilizing other organizations that had similar call points, right, and introduce them to additional revenue streams. We ended up white labeling our platform for other kind of resellers so they were able to market it to their customers as their own, th...”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — M2M In Motion’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30% ◀
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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