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public sources — the founder didn't write it.
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How Lunch Money Makes Money
Personal budgeting web app with multi-currency support and bank syncing
How did Lunch Money monetize?
Summary of the sourced claims below
Lunch Money monetized through recurring subscriptions. At launch, the product was offered at $3 per month or $29 per year, and its monthly price was later raised from $3 to $5, then $6, and finally $8. The company later moved from an annual plan at $100 per year to a pay-what-you-want model starting at $40 in February 2023.
Revenue sources
1 source · grouped by how Lunch Money makes money
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Recurring subscriptions
· 3 mentions · 3 sources“our annual pricing plan to a pay-what-you-want model starting at $40 in February 2023. Our previous pricing model at $100 per year shuts people out who could really benefit from Lunch Money”
highShow 2 more quotes
“At launch, the product was offered at $3/month or $29/year.… My pricing basically went from $3/month to $5/month to $6/month and finally $8/month.”
high“You just started working on this app last year. You're already up to around $800 a month in monthly recurring revenue.”
high
How 2,350 businesses make money
Of businesses with mapped revenue sources, the share using each —
Lunch Money’s highlighted.
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Recurring subscriptions61% ◀
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One-time / lifetime deals28%
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Services & consulting27%
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Physical products24%
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Affiliate / referral commissions15%
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Course / training sales12%
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Add-ons & upsells11%
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Usage-based fees10%
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Sponsorships & partnerships9%
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Advertising revenue9%
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Marketplace commissions5%
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Licensing2%
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Donations & tips2%
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Setup / onboarding fees2%
