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Live Tourney
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Researched profile. Starter Story's AI research system compiled this page from 14 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Live Tourney Grew

Golf tournament management software with live scoring.

How did Live Tourney grow?

Summary of the sourced claims below

Live Tourney grew primarily through direct sales methods such as cold calls and cold emails, which have been their most successful way to find new customers. They also used LinkedIn and Apollo for cold outreach, which accounted for about half of their customers. Great customer service played a key role in their growth, as quick responses to issues built trust and had a compounding positive effect.

Channels

5 channels · grouped by how Live Tourney grows

  • Great customer service

    · 2 mentions
    “There have been several times when customers reported a bug or something that went wrong. Instead of getting upset about it, our customers responded positively because we were very quick to act and find a solution. It almost becomes a positive when that happens because we can show how responsive ...”
    high
    Show 1 more quote
    “One thing I’ve learned that shifted my frame of thinking is that customers appreciate timely responses... our ability to make changes quickly to improve the product has had a snowball effect that keeps compounding.”
    high

  • Customer retention

    · 1 mention
    “There have been several times when customers reported a bug or something that went wrong. Instead of getting upset about it, our customers responded positively because we were very quick to act and find a solution. It almost becomes a positive ... because we can show how responsive we are compare...”
    medium

  • LinkedIn

    · 1 mention
    “We use LinkedIn and Apollo for cold outreach. So far, that has worked well and it’s how we’ve gotten about half of our customers.”
    high

  • Inbound

    · 1 mention
    “I cold-emailed a bunch of courses and asked if they’d be willing to try the product and give their feedback on what I built.”
    high

  • Google Ads

    · 1 mention
    “We’ve just started to dabble in Google / LinkedIn ads, but probably don’t have enough spend or data yet to say whether or not it’s working. We’re a very niche product, so the targeting we get with LinkedIn seems promising and we’re hoping that it will eventually be a profitable channel for us.”
    medium

How 2,678 businesses grow

Of businesses with mapped growth channels, the share using each — Live Tourney’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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