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Live Tourney
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Researched profile.
Starter Story's AI research system compiled this page from
14
public sources — the founder didn't write it.
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How Live Tourney Grew
Golf tournament management software with live scoring.
How did Live Tourney grow?
Summary of the sourced claims below
Live Tourney grew primarily through direct sales methods such as cold calls and cold emails, which have been their most successful way to find new customers. They also used LinkedIn and Apollo for cold outreach, which accounted for about half of their customers. Great customer service played a key role in their growth, as quick responses to issues built trust and had a compounding positive effect.
Channels
3 channels · grouped by how Live Tourney grows
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LinkedIn
· 1 mention“We use LinkedIn and Apollo for cold outreach. So far, that has worked well and it’s how we’ve gotten about half of our customers.”
high -
Inbound
· 1 mention“I cold-emailed a bunch of courses and asked if they’d be willing to try the product and give their feedback on what I built.”
high -
Google Ads
· 1 mention“We’ve just started to dabble in Google / LinkedIn ads, but probably don’t have enough spend or data yet to say whether or not it’s working. We’re a very niche product, so the targeting we get with LinkedIn seems promising and we’re hoping that it will eventually be a profitable channel for us.”
medium
How 2,740 businesses grow
Of businesses with mapped growth channels, the share using each —
Live Tourney’s highlighted.
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Referral/Word-of-mouth68%
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Social media60% ◀
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Search/SEO57%
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Email48%
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Community35%
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Content/Inbound33% ◀
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Partnerships32%
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Paid ads24% ◀
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Events24%
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Press/PR17%
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Outbound/Sales17%
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Marketplaces/App stores10%
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Influencer partnerships2%
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Product expansion2%
