Source

Live Captions

Productivity

Live Captions (also called ekto) is an iOS app that turns speech into live translated text captions to help people understand conversations, meetings, and li...

apps.apple.com · 4 public sources · Updated 23 minutes ago

Researched profile. Starter Story's AI research system compiled this page from 4 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Live Captions makes money

Monetization →

Live Captions monetizes through recurring subscriptions, with a free tier and paid PRO plan. The PRO plans cost US$14.99 a week, US$34.99 a month, US$79.99 a quarter, or US$199 a year, after a 30-minute free preview that unlocks unlimited captions and translation.

Recurring subscriptions

How Live Captions grew

Growth →

Live Captions lists word of mouth, App Store optimization, and Apple Ads among its marketing channels. Apple Ads are paid search ads inside the App Store, and App Store optimization involves choosing the store name, subtitle, and texts so the app ranks in App Store search.

SEO
Word of mouth
Leveraging existing platforms
Google Ads

Tools they use 2

Tools →
S SwiftUI A Apple Ads

Founder

Founders →
Anthony Ho
Anthony Ho
@mnkyho

Key facts

Website
apps.apple.com
Category
Productivity
Makes money via
Recurring subscriptions
Every number is a quote

Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.