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Linkifi monetized primarily through selling fixed-number link packages, such as 5, 10, and 20-link packages, which are one-time or lifetime deals. They also offered subscription-based monthly campaigns, which they initially launched but paused due to tracking challenges, and later reintroduced a few times a year after developing more efficient systems. Additionally, Linkifi monetized by selling a HARO MasterClass course that teaches customers their agency strategy on HARO link building, promoted through a free opt-in metric database tool. They used an affiliate program by providing free links to influencers who then promoted their services to their audiences.
Linkifi initially grew through word of mouth, with the product spreading via referrals from other practitioners after the first handful of users. At the same time, organic SEO contributed to growth by attracting traffic through educational blog posts on relevant topics. Social media marketing, particularly on Twitter, was an effective platform for growth. Attending conferences and networking events also played a significant role in business growth by providing client acquisition opportunities and actionable insights.
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