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Lenz AI makes money through recurring subscriptions, offering a free trial allowance plus monthly or annual membership plans. Pricing is $14.99 per week or $69.99 per year, and a subscription is required before the first photo is processed. The iOS app generates around $8,000 a month in revenue.
Lenz AI grew mainly through organic social media, reaching buyers through TikTok with zero paid ads. Its growth runs on a templated, largely automated TikTok slideshow format that scales by adding accounts. Its TikTok content has reportedly reached over 60 million views.
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