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LensCal monetizes through recurring subscriptions, with a free tier and a Premium tier available. Its PRO plan is priced at $7.99 per month, with monthly and annual billing options. The product converts its consumer app, which turns a photo of a meal into calories and protein, into paid, recurring revenue.
LensCal's marketing channels include organic social media, SEO and content, influencer partnerships, Pinterest, YouTube ads, and TikTok hashtags. Its listed channels also include app store optimization, Facebook, Instagram, TikTok Ads, and YouTube.
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