Digital marketing insights and resources for entrepreneurs
Lars Lofgren grew by focusing on viral marketing and creating shareable micro SaaS products to build brand recognition and increase click-through rates. He also engaged in outreach to site owners for collaborations such as guest posts to increase visibility. Additionally, he used link building strategies including content trades and link exchanges to rank highly in search engines and generate significant revenue from blog posts.
“We did a bunch of link building. Now we didn't pay for links, but we did a bunch of content trades, some ABC link exchanges. We got a lot of links built directly to a single blog post and we ranked number one for like a year, a year and a half, something like that for an extremely competitive pro...”
“To me, I think there's better ways to build a blog right now. I'm way more interested in viral marketing and the links that you get from that or having some sort of a micro SaaS, especially one that is shareable. Those things get brand recognition and increase click through rate as people start t...”