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Kindlepreneur grew its audience largely through an email list, which reached 325K+ subscribers, with content upgrades inside books and a mini course used to convert book buyers into subscribers. The site also drew on SEO-driven niche websites and Amazon ads, with Amazon ads described as a way to reach people already looking to buy a book. Word of mouth and outreach to book promotion sites were additional ways the business spread its reach.
“I already had an email list on Kindlepreneur, and so I started by asking that list who would want to be on the waiting list for Rocket. Immediately, I had over 700 agree. Then, when I was ready to launch, I emailed that group and had my first group of paid users.”
“I also had content upgrades inside of my books, especially in nonfiction. So if you buy my book, hey, sign up for my email list and I will send you this. ... I started collecting emails from all of my shoppers.”
“Proven Self-Publishing Tips, Straight to Your Inbox Each Week ... 325K+ Subscribers learning self-publishing.”
“But the point though is I have this list, I go to them and I say, hey, I just came out with this book, I'd really love for you to leave a review. ... And that way, when I start my marketing of the book, there's a like there, people like, oh, wow, it's a new book, wow, it's getting these reviews.”
“With such an incredible support team, word of mouth spread, and authors starting talking about Rocket and their experience.”
“One of the best ways to do that is to publish content that your readers would enjoy or learn from or be entertained by to your Facebook Page. Not only do your readers and followers usually react better to this type of content, but Facebook encourages valuable posts, as opposed to the “sell, sell,...”
“If anyone wants to learn how to master publishing Kindle books, follow this man’s channel and his work, it’s game-changing!”
“If you have any marketing, you know, opportunities, if you're on podcasts, if you are a podcast, you know, talking about it on your podcast.”
“From that party, she was booked to appear on podcasts, speaking events, and television. These events kept her and her book in the public eye, which helped with consistency of sales.”
“there was this thing called Kindle Direct Publishing where you could literally for the first time ever again back in the day in the first time ever you had the power to publish your own book ... I did this and all of a sudden I was like wow my websites were instead of making like $200 a month the...”
“He had his book and he created a little mini course. ... And Pat saw two thirds of his sales turn into an email subscriber. So they could get the mini course.”
“Soon, Amazon wanted to feature her book, but asked her to change the format of a page.”
“From that party, she was booked to appear on podcasts, speaking events, and television. These events kept her and her book in the public eye, which helped with consistency of sales.”
“I have another book that isn't attached to an affiliate or to one of my niche websites. And that particular book has a great ad system that's set up. I know that for every, you know, $20 I pay, I get $100. And so I just keep that continuously going.”
“I really got into niche marketing you know and doing SEO. I would build these niche websites and I'd get ranking at Google and I'd drive some traffic ... I was making like a hundred two hundred dollars maybe a month you know per website ... my goal ... was to one day make $10,000 a month you know...”
“From that party, she was booked to appear on podcasts, speaking events, and television. These events kept her and her book in the public eye, which helped with consistency of sales.”
“Another thing, too, is if you do have an email list, start, you know, breaking your email list into cohorts and sending it out over time.”
“This could be going to like free book promotion sites and contacting them and getting them to email out to people. That's one way where you can start spreading those out. I've got an entire list of like 130 book promotion sites you can go to to start engaging with.”
“And then finally, too, one of the best ways for people to really kind of push it is Amazon ads. Amazon ad system is phenomenal. What's beautiful about Amazon ads is that, unlike other social media advertising, people are on Amazon because they wanna buy something. So people have gone to Amazon be...”