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Indie game studio creating deep idle RPGs.
Kayelleapps.com grew primarily through organic traffic and word-of-mouth rather than traditional marketing methods. The founder also used Reddit, especially the r/incremental_games community, to share major updates and progress posts every few months, which helped reach a niche audience interested in the type of long-term progression experience offered.
“Most of Harpagia’s growth has come through organic traffic and word-of-mouth rather than traditional marketing. Early on, I made a fairly conscious decision to prioritize improving the game itself instead of aggressively focusing on ads, influencers, or content creation.”
“The primary channel I’ve used has been Reddit, particularly the r/incremental_games community. Because Harpagia is such a niche game, that community immediately understood the type of long-term progression experience I was trying to build. Roughly every few months, I share major updates, new syst...”