How Katie Goes Platinum Grew

“Please do me a favor and share this post to social media, as it helps me grow my audience and spread the word about our Silver Revolution!  And remember to subscribe to my YouTube Channel and Pinterest Feed for more gray hair tips and product recommendations.”

Katiegoesplatinum high

“I market the products to my Facebook group, as well as on my Facebook page and Instagram.”

Starter Story high

“I belong to some gray hair Facebook groups, which there's actually a lot of them. Some of them let you share links, not very many. So I shared that story in there and I started a Facebook page and an Instagram account and shared them in there.”

Libsyn high

“the online silver sisterhood, on Instagram and Facebook, you know, there are a ton of communities. And just having those online friends was really important.”

Acertainagepod high

“An Austin transplant's craft brewery blog grew from hobby into a side business earning roughly a third of her income, illustrating how a niche local content site can generate meaningful revenue.”

Linkedbits medium

“The Uncaged Life ... by niching down to one specialty and building a community through Facebook, email, and blogging.”

Starter Story medium

“Launched in 2018, her website has become the go-to resource for all things silver, offering a treasure trove of information and inspiration for those ready to ditch the dye. Through her website and YouTube channel, Katie offers expert advice, product reviews, and inspiring transition stories.”

Grownasswoman medium

“She documented her journey on her instagram channel and blog.”

Yourcolorstyle medium

“Maddox shares why he now spends roughly 80% of his time on marketing, how short-form content fueled his previous success, and what makes growing an app so different.”

Libsyn medium

“Luckily, I started going gray and my friend introduced me to this whole gray hair community on Facebook and Instagram. I started tracking my journey and then I realized a lot of my questions aren't being answered. I thought, “Maybe I could enter them for other people when I found the answers.” I ...”

Rhodestowealth high

“We also focused on providing valuable and actionable content on our blog and social media platforms, which helped us attract and retain customers who were looking for guidance and support in starting their own successful blogs.”

Starter Story medium

“To increase traffic, I’ve been working on learning as much as I can about SEO. I’ve taken an excellent class (Stupid Simple SEO) and read all of Debbie Gartner’s ebooks. Organic traffic is the best traffic to get as it usually results in higher conversions from your affiliates.”

Starter Story high

“So my traffic skyrocketed so much that instead of actually working on a lot of new posts, I was going back and fixing the SEO on some of the older posts.”

Libsyn high

“I just started going gray around that time. I just thought, “Well, I’ll blog about this.” Because I couldn’t find a lot of the answers to my questions online, or a lot of the pages I was finding at the time, a lot of the posts about gray hair were more negative.”

Acertainagepod high

“Out of curiosity, how are you landing your guests, the folks that you are writing about? You have said it's spreading like wildfire on the different social platforms but did you put out a bat signal of like, “I'm looking for people to write about, are you interested?” ... We have heard about cons...”

Rhodestowealth medium

“Build an SEO-driven content website focused on one narrow topic and monetize it through ads, affiliates, lead-gen, or info products.”

Linkedbits medium

“A niche affiliate or SEO site ranks for buyer-intent keywords in a narrow vertical (jobs, software comparisons, local services, hobbies) and earns commissions from affiliate links, premium listings and ads; the videos stress programmatic SEO at scale (build many sites, double down on winners afte...”

Linkedbits medium

“Sorav Jain, one of India’s leading digital marketers, started his agency, echoVME Digital, after gaining global attention for his blog on digital marketing tips and strategies.”

Starter Story medium

“Plus, he shares why PodPlay still invests heavily in search-focused content and how that strategy contributes to a roughly 40% demo-to-customer conversion rate.”

Libsyn medium

“Starting with services like paid media, SEO, and digital PR campaigns, they evolved Impression into a strategic agency partner, reaching milestones like employing 100 staff and aiming for a revenue target of £10m.”

Starter Story medium

“Part of the reason my traffic took off quickly was that I took an excellent Pinterest course (Pinteresting Strategies). Pinterest is a great way to get your website noticed quickly, as it can take up to 18 months for Google to recognize your blog and send organic traffic your way.”

Starter Story high

“Part of the reason my traffic took off quickly was that I took an excellent Pinterest course (Pinteresting Strategies)... Pinterest is a great way to get your website noticed quickly, as it can take up to 18 months for Google to recognize your blog and send organic traffic your way.”

Starter Story high

“she runs a 63,000-follower Pinterest community alongside a gray-friendly salon directory.”

Acertainagepod medium

“Her first time to explore Pinterest, which has driven most of the traffic that she's had to her website. Now, it's about a 50/50 split.”

Rhodestowealth medium

“A new mom launched a parenting blog aimed at detailed practical content using Pinterest as the primary traffic driver, reportedly earning more than $1,500 in a recent month from advertising and referral fees.”

Linkedbits medium

“The episode profiles an affiliate marketer who built a niche blog and drove most traffic through Pinterest rather than Google, earning commissions from partner links.”

Linkedbits medium

“Two friends built an online blog that grew to generate an average of $130k per month, eventually turning it into a successful course business Create and Go with over 10,000 students, by focusing on what their readers needed, investing in their business, building an email list, and utilizing socia...”

Starter Story medium

“Like a lot of bloggers, I do a lot of affiliate links to Amazon, which I have found to be very good.”

Libsyn high

“The episode follows a fashion-focused affiliate marketer reportedly making about $10,000 monthly. It explores her niche selection, content approach, and conversion to commissions.”

Linkedbits medium

“Spencer Patterson highlights 50% lifetime-commission affiliate partnerships that doubled as churn defense on his way to a $3.5M exit, illustrating affiliate SEO as a core customer-acquisition channel for his SaaS.”

Linkedbits medium

“The business has lasted 23 years and continues to thrive, with a 7-day free trial and an affiliate program that pays 50% monthly recurring commissions.”

Starter Story medium

“I joined some Facebook gray hair support groups and noticed that a lot of us had questions, but couldn’t find our answers online. So I decided to start a website... I market the products to my Facebook group, as well as on my Facebook page and Instagram.”

Starter Story high

“I also get a lot of traffic to my blog from my Facebook group. My Facebook page? Not so much. Facebook groups are where it’s at!”

Starter Story high

“they can also join my Facebook group that I co-admin, it’s called Silver Revolution and I’m on there every day so, I’d love to answer questions or be there for people. It’s definitely a process and it's a fun process but it can be scary too so, it’s nice to have a community.”

Acertainagepod high

“A subscription box business for ice hockey players turned into a thriving e-commerce and sporting goods manufacturer that generated $275k in a month due to leveraging Facebook groups and community building.”

Starter Story medium

“Ben also breaks down how more than two million captured replays turned into 24 million social media views through partnerships and user-generated content.”

Libsyn medium

“What is most important to us, is owning the IP and assets. So that we can leverage them in different ways.”

Startupspace medium

“To attract and retain customers, she leveraged partner campaigns, utilized a self-liquidating offer funnel, and gained media features.”

Starter Story medium

“$2M/mo Word of mouth Organic social media Slack Trello 17,423 reads”

Starter Story medium

“He explains how founder-led sales, word of mouth, and organic content helped PodPlay compete with companies that had years of market experience.”

Libsyn medium

“Despite facing challenges during the pandemic, Lioness has attracted and retained clients through monthly retainers and referrals, and they plan to expand their services in the future to include a public policy division and their own content platform.”

Starter Story medium

“A Seattle web developer starts a travel website as a beer-money project and scales it to over six million email subscribers. The episode covers content publishing, SEO and email-list building in a travel niche.”

Linkedbits medium

“The Uncaged Life ... by niching down to one specialty and building a community through Facebook, email, and blogging.”

Starter Story medium

“Then, create a mailing list, and decide on a good blog posting routine to keep your audience engaged.”

Starter Story medium

“I’m now an Amazon Influencer, which means I now have my very own shop for silver sisters! Check it out here: Katie Goes Platinum Amazon Storefront I’ve loaded it up the shop with products that I personally recommend, as well as products recommended by our silver sisters in their Silver Hair Trans...”

Katiegoesplatinum medium

“he shares how 90% of the business comes through the Shopify App Store”

Libsyn medium

“the other thing I'm doing in terms of affiliates, I have a few affiliates for beauty products that have reached out to me for sponsored content. And, you know, you can make a lot more money with that kind of affiliate marketing if you know how to do it right.”

Libsyn medium

“Now, his blog has around 500,000 monthly readers and generates between $25,000 to $55,000 in revenue each month through affiliate partnerships, sponsorships, and the sale of his own digital products.”

Starter Story medium

“Facebook Page (https://www.facebook.com/katiegoesplatinum)”

Starter Story medium

“Roman's Career Hound example shows a one-page job board can reach $25K/month when a simple feed is paired with timely content and partnerships with older creators.”

Linkedbits medium

“I send out a weekly newsletter to my audience and I write it as if I’m writing to a friend, instead of a customer. My emails have an open rate of 70%, which is much higher than average, and I think it’s because I write very personal emails...”

Starter Story high

“She breaks down how her 14,000-subscriber community generates about $25,000 annually...”

Libsyn medium

“Now, you can just set up a Wix website, make a logo, and throw up some marketing ads.”

Rhodestowealth medium

“I send out a weekly newsletter to my audience and I write it as if I’m writing to a friend, instead of a customer. My emails have an open rate of 70%, which is much higher than average...”

Starter Story high

“$500K/mo Advertising on social media Direct sales HelpScout Trustpilot $2K to start 16,413 reads”

Starter Story medium

“She also shares how a new paid community fits into her strategy and why different platforms serve different purposes in her business.”

Libsyn medium

“He curated a list of 100 places and shared it on Reddit and IndieHackers, which gained significant traction. This led him to create a product...”

Starter Story medium

“Through her website and YouTube channel, Katie offers expert advice, product reviews, and inspiring transition stories.”

Grownasswoman medium