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Kajabi
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Researched profile. Starter Story's AI research system compiled this page from 58 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Kajabi logo

How Kajabi Makes Money

All-in-one platform for creating and selling courses

How did Kajabi monetize?

Summary of the sourced claims below

Kajabi monetizes primarily through a B2B2C SaaS model with fixed monthly subscription fees that vary based on feature access and usage limits. The platform allows creators to sell courses, coaching sessions, memberships, communities, and other digital products, generating revenue from these sales. Additional revenue is generated through payment processing fees charged via Kajabi Payments and premium add-ons such as branded apps.

Revenue sources

7 sources · grouped by how Kajabi makes money

  • Recurring subscriptions

    · 13 mentions · 13 sources
    “The honest truth about Kajabi pricing is that it is designed for people who are generating revenue from their digital products. At full price the Basic plan at $179 a month requires you to be making sales to justify it comfortably.”
    high
    Show 12 more quotes
    “we had a million-dollar ARR business overnight.”
    high
    “Kajabi develops an online subscription platform that allows members to build and manage websites to monetize digital offerings such as online courses, membership communities and podcasts.”
    high
    “Kajabi customers are collectively generating more than $1.5 billion in GMV annually”
    high
    “Kajabi was bootstrapped and profitable on day one, thanks to this waitlist that had been created in the moment that the platform was made available.”
    medium
    “Create predictable recurring revenue with ongoing access to your content, connection, or coaching.”
    high
    “Kajabi generates $75M in revenue.”
    high
    “I believe in using platforms like Kajabi to build your memberships so you’re getting more than 90% of your revenue rather than splitting 30% or even 50% of it with a platform.”
    high
    “Podcasts can be incredible lead generation and branding tools. [...] Some podcasters will have both public episodes and private episodes, with exclusive content only available for purchase.”
    medium
    “Kajabi's membership management software provides tools for creating and managing subscription-based communities.”
    medium
    “Kajabi employs a B2B2C SaaS model with fixed monthly subscription fees ranging from $149 to $399, depending on feature access and usage limits.”
    high
    “Basic Plan: This plan costs $143/mo when billed annually, or $179/mo when billed monthly.”
    high
    “Memberships create predictable recurring revenue with ongoing access to your content, connection, or coaching.”
    high

  • Course / training sales

    · 7 mentions · 7 sources
    “You can sell a single course, a bundle of courses, a membership with recurring billing, a coaching program with limited access, or a community.”
    high
    Show 6 more quotes
    “Kajabi enables them to monetize their expertise with all the necessary tools to create websites, online courses, coaching programs, membership sites and more”
    medium
    “Kajabi is much, much more organized to give you that result in as little time as possible, and hopefully allow you to connect with an educator that you really feel passionate about.”
    medium
    “You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi.”
    medium
    “Using the platform, he launched his first digital product, the YouTube Starter Kit, that includes more than 100 Photoshop templates for $99.”
    high
    “Kajabi allows creators to monetize their audience by creating courses, coaching sessions, and managing communities on its platform.”
    medium
    “Approximately 40% of new products launched on the platform are non-course offerings like coaching services, communities, podcasts, newsletters, and digital downloads.”
    medium

  • One-time / lifetime deals

    · 3 mentions · 3 sources
    “Kajabi has reported that creators earned over $37K a year on average and that one in three creators on its platform made over six figures.”
    medium
    Show 2 more quotes
    “To take advantage of the free trial, click on this link: Kajabi - 14-Day Free Trial.”
    medium
    “You can build courses, coaching programs, digital products, memberships, communities, and high-value client experiences on Kajabi.”
    medium

  • Usage-based fees

    · 3 mentions · 3 sources
    “The YouTube Starter Kit alone has generated over '$140,000 or more in revenue as a standalone product with one-on-one coaching,' according to Roberto, and other product lines and coaching services have further increased his revenue streams.”
    high
    Show 2 more quotes
    “Kajabi generates additional revenue through payment processing via Kajabi Payments (standard 2.9% + $0.30 per transaction).”
    high
    “The app is built and maintained by Kajabi with a setup time of 4-6 weeks.”
    medium

  • Add-ons & upsells

    · 2 mentions · 2 sources
    “He’s also been an early adopter of the AI trend, developing Creator Prompts, which are essentially AI tools for creators. 'For under $10, we give people over 200 custom ChatGPT prompts around content creation and different categories of content creation, including free access to lifetime updates ...”
    high
    Show 1 more quote
    “Kajabi generates additional revenue through payment processing via Kajabi Payments... and premium add-ons like Branded App ($89/month).”
    high

  • Sponsorships & partnerships

    · 1 mention
    “This post contains affiliate links. If you sign up through my link I earn a commission at no extra cost to you.”
    high

  • Affiliate / referral commissions

    · 1 mention
    “Kajabi does have an affiliate program feature? Yes, on the Growth plan and above. You can run your own affiliate program for your products directly inside Kajabi, recruit affiliates, track their sales, and pay commissions without a separate tool.”
    high

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Kajabi’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13% ◀
  • Sponsorships & partnerships
    10% ◀
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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