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Justuno
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Researched profile. Starter Story's AI research system compiled this page from 21 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Justuno Grew

Pop-up tool for growing email and SMS lists.

How did Justuno grow?

Summary of the sourced claims below

Justuno grew primarily by leveraging app store partnerships, which accounted for 60% of signups, and by focusing on organic SEO and relationship-driven growth. The company invested heavily in content marketing to improve SEO and visibility. They also developed strong partnerships, categorizing them into tiers based on engagement and co-marketing activities.

Channels

9 channels · grouped by how Justuno grows

  • SEO

    · 1 mention
    “Erik Christiansen grew Justuno from a coupon widget to over $2M ARR with a zero marketing budget by leveraging app store partnerships (60% of signups), organic SEO, and relationship-driven growth.”
    medium

  • Partnerships

    · 1 mention
    “We broke our partnerships up now into only two tiers. We have the tier uno or top tier one and everyone else and only our top tier ones. And we base it off three criteria...Are they engaging with us? Are we doing co branded marketing material, guest blogs, webinars, et cetera? Are we training the...”
    high

  • Organic social media

    · 1 mention
    “So content is number one. And what content does for you as well is it helps you with SEO.”
    high

  • Leveraging existing platforms

    · 1 mention
    “I would walk the floor and I would spend my entire time shaking hands and FaceTime with all of our partners, all the app stores, and I focused all my time on getting into every single app store I possibly could. And that's how we grew our company.”
    high

  • Content marketing

    · 1 mention
    “I knew I want to invest in content, which is one reason one of the biggest investments we made early on was in HubSpot into their platform because they themselves believed heavily in content marketing. So content is number one.”
    high

  • Freemium

    · 1 mention
    “when we launched it it was a pure freemium model.”
    high

  • Integrations

    · 1 mention
    “Erik Christiansen grew Justuno from a coupon widget to over $2M ARR with a zero marketing budget by leveraging app store partnerships (60% of signups), organic SEO, and relationship-driven growth.”
    medium

  • Ecosystem partnerships

    · 1 mention
    “our first big win was when BigCommerce added us to their app store. BigCommerce is a e commerce platform ... instantly we got like 10 signups in one day ... that was our aha moment.”
    high

  • PR

    · 1 mention
    “Erik Christiansen grew Justuno from a coupon widget to over $2M ARR with a zero marketing budget by leveraging app store partnerships (60% of signups), organic SEO, and relationship-driven growth.”
    medium

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Justuno’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    35%
  • Content/Inbound
    33% ◀
  • Partnerships
    32% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17% ◀
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10% ◀
  • Product expansion
    2%
  • Influencer partnerships
    2%
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