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JotForm
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Source
Researched profile. Starter Story's AI research system compiled this page from 81 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How JotForm Grew

Online form builder for non-tech users

How did JotForm grow?

Summary of the sourced claims below

JotForm grew primarily through SEO efforts, including creating blog posts and leveraging platforms like YouTube to produce engaging video content that drove organic traffic from search engines. They also built an online community forum where users could share issues and ask questions, fostering engagement. The freemium model encouraged sharing and word of mouth, as users could recommend JotForm without a cost barrier.

Channels

7 channels · grouped by how JotForm grows

  • SEO

    · 2 mentions · 2 sources
    “I still remember how exciting it was when my first blog post went viral and my first ads brought in new users.”
    high
    Show 1 more quote
    “Jotform leveraged platforms like YouTube to create engaging content that drove traffic and enhanced their SEO efforts.”
    medium

  • Email marketing

    · 1 mention
    “The freemium model also encouraged sharing — users didn’t have to think twice before recommending Jotform because there was no cost barrier.”
    medium

  • Direct sales

    · 1 mention
    “This opened the door for wider adoption and organic reach through word of mouth.”
    medium

  • Organic social media

    · 1 mention
    “I developed and executed campaigns, wrote blog posts, and engaged with users on forums.”
    medium

  • Online Community

    · 1 mention
    “Early on at Jotform, I built a forum on the website where users could post comments, share issues, and ask questions.”
    medium

  • Publicity stunts

    · 1 mention
    “our marketing has really been revolving around seo ... we've really kind of planted our flag on the seo side”
    high

  • Video content

    · 1 mention
    “video content has been very big for us also ... video lives forever basically”
    medium

How 2,670 businesses grow

Of businesses with mapped growth channels, the share using each — JotForm’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18% ◀
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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