Private community for high-growth founders
Hampton grew its membership base primarily through word of mouth and direct messaging peers. They also utilized email marketing by sharing reports and encouraging attendance at open house events. Additionally, Hampton expanded its reach by launching a podcast and gaining press coverage through various media appearances.
“To-date, the company has grown its membership base to over 260 founders and CEOs entirely through word-of-mouth.”
“they set out to grow organically by DMing peers and through word of mouth”
“They share other reports and encourage you to attend an ‘open house’ event to learn more and ask anything about Hampton membership”
“they launched publicly and announced it on Twitter, on the My First Million podcast, got some press coverage, and mentioned it during multiple podcast appearances”
“They also publish a regular series of member profiles, exploring their past experiences and business lessons”
“They also send a couple of DMs on LinkedIn, too - with messages aimed at playing into the egos of potential members”
“Back in January 2024, they launched a podcast, MoneyWise with Morning Brew. They’re 21 episodes in and 'get 20,000 to 40,000 downloads per episode'”