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Jennifer Maker
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Researched profile. Starter Story's AI research system compiled this page from 85 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Jennifer Maker Grew

DIY crafting resource for Cricut enthusiasts

How did Jennifer Maker grow?

Summary of the sourced claims below

Jennifer Maker grew her business by creating and offering a design course based on community suggestions, which marked a turning point about one year in. She utilized video content extensively, producing full-length step-by-step tutorials on YouTube that became a significant source of traffic and new audience discovery. She actively engaged with her Facebook community by conducting polls, encouraging project sharing, and inviting questions, which helped maintain an active and supportive group. Additionally, she leveraged organic social media, including Facebook groups and Pinterest, by participating actively, sharing projects with permission, and learning deeply about these platforms to gain traction.

Channels

9 channels · grouped by how Jennifer Maker grows

  • SEO

    · 1 mention
    “But each month when my keyword is most popular for me, that's December, I put out a new project, so a new post and a new video every day for that month. ... because that's when my keyword trends, and Google Trends specifically, it's where I look, I am just carpet bombing ...”
    high

  • Facebook Community

    · 1 mention
    “I have a very active Facebook group. They're awesome. We have 110, 15,000 people in there. I ask them all the time what they're interested in. I do polls. ... At the end of every video, I say, hey, do you have questions? Come on over to our awesome Facebook group and we'd be happy to help you. .....”
    high

  • Organic social media

    · 1 mention
    “And then when I had a good foothold, I moved to Facebook ... I tell, of course, my entire community about my new post. I usually do it right away. I try to time it. Like through email, through social, through everything. Absolutely, through everything. YouTube too.”
    medium

  • Email List Growth

    · 1 mention
    “And then I tell, of course, my entire community about my new post. I usually do it right away. I try to time it. Like through email, through social, through everything.”
    medium

  • Online Community

    · 1 mention
    “I moved to Facebook, and I went specifically to Facebook groups where the people that I wanted to be in my orbit were hanging out ... I joined those groups. I was active. I contributed. I answered questions, and when it was appropriate and with permission from the admins, I shared my projects in ...”
    high

  • Pinterest

    · 1 mention
    “And for a craft blog, one of the big ways is Pinterest. Pinterest is very visual, just like what we do. So I learned everything I possibly could about Pinterest, and I just deep dived into that. I'm not embarrassed to admit that I probably spent six hours a day on Pinterest trying to understand i...”
    high

  • Notion Template for Freelancers Launch

    · 1 mention
    “And as far as when things clicked, they clicked about one year in when I offered my first course, which is my design course, which was a suggestion from my community, which I didn't think that they would actually want. I thought it was too complicated, but they said they wanted it. So I created a...”
    high

  • Video content

    · 1 mention
    “And at this point, every tutorial has a video that goes with it, a full length step-by-step video. They're usually 20 to 40 minutes long and they're on YouTube. ... we are actually getting more traffic and discovering new people through YouTube now than we are, say, through Pinterest.”
    high

  • Brand Videos

    · 1 mention
    “And at this point, every tutorial has a video that goes with it, a full length step-by-step video. They're usually 20 to 40 minutes long and they're on YouTube. ... we are actually getting more traffic and discovering new people through YouTube now than we are, say, through Pinterest. So this has...”
    high

How 2,667 businesses grow

Of businesses with mapped growth channels, the share using each — Jennifer Maker’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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