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IPinfo
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Source
Researched profile. Starter Story's AI research system compiled this page from 31 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How IPinfo Grew

IP address data and intelligence for businesses

How did IPinfo grow?

Summary of the sourced claims below

IPinfo grew through multiple channels including word of mouth, where developers recommended the service to each other. They also leveraged SEO by creating blog posts and generating organic traffic from search engines. Additionally, they expanded their reach by selling data through various data marketplaces beyond just their API.

Channels

5 channels · grouped by how IPinfo grows

  • SEO

    · 1 mention
    “In addition to using Stack Overflow, and obviously just having a free API that, you know, people talk about people, you know, one developer will tell another developer and sort of just going through word of mouth, you were also starting to get traffic through SEO. Was that something deliberate th...”
    high

  • Word of mouth

    · 1 mention
    “One developer will tell another developer and sort of just going through word of mouth”
    high

  • Reddit

    · 1 mention
    “You know, I was just an active member of the Stack Overflow community anyway. I would find a couple of questions to answer, where it's like, oh, you know, there are a bunch of hoops I've got to jump through and I just said, hey, you know, I've launched this API, IP info, here's the three lines of...”
    high

  • Create Demand

    · 1 mention
    “We generate all this demand. We had lots of people that loved our free API that would have been great potential candidates to be customers for our other offerings that we had no way to reach out to.”
    medium

  • Integrations

    · 1 mention
    “One interesting thing that has been working really well lately for us is a bunch of data marketplaces. So we've sort of evolved from just having everyone consume our data through the API to, you know, selling the data that's behind the API and making that available in various different data marke...”
    high

How 2,670 businesses grow

Of businesses with mapped growth channels, the share using each — IPinfo’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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