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Hubstaff
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Researched profile. Starter Story's AI research system compiled this page from 29 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Hubstaff Grew

Time tracking and productivity software for remote teams

How did Hubstaff grow?

Summary of the sourced claims below

Hubstaff grew primarily through SEO, content marketing, and word of mouth, which were their three main marketing strategies. They used content marketing by writing blog posts and ebooks to attract potential customers and build an initial audience. Word of mouth growth was supported by the software's viral nature, where owners invited team members and freelancers to use the tool. Additionally, Hubstaff leveraged customer support, email marketing, and social media groups to drive growth.

Channels

15 channels · grouped by how Hubstaff grows

  • Content marketing

    · 4 mentions · 4 sources
    “We publish our growth blog These posts are all about how we grow our company. The article you’re reading now is part of the series, detailing a specific step and important decision we made.”
    high
    Show 3 more quotes
    “SEO, word of mouth and content were their three marketing strategies.”
    high
    “For example, we can track which of our blog posts are getting the most traffic, and which CTAs are getting the most clicks. The behavioral data that Woopra provides us allows us to create the right strategies for driving traffic to our website, and ultimately acquiring new customers.”
    medium
    “How Dave used content marketing, writing blog posts and ebooks, and focusing on SEO to attract potential customers and build an initial audience.”
    medium

  • Word of mouth

    · 3 mentions
    “SEO, word of mouth and content were their three marketing strategies.”
    high
    Show 2 more quotes
    “An important aspect of the software... was that it could be viral. That’s because every owner only gets value from the tool if they invite team members in, the freelancers they hire. So every owner who signs up invites a handful of users.”
    high
    “We did this because we wanted to generate awareness for what we were doing and figured this yet another good way to get some attention, which it has been. A lot of customers and team members we’ve hired have seen how transparent we are and really bought into our mission as a result.”
    medium

  • SEO

    · 3 mentions · 2 sources
    “SEO, word of mouth and content were their three marketing strategies.”
    high
    Show 2 more quotes
    “Our number one channel has always been SEO.”
    high
    “How Dave used content marketing, writing blog posts and ebooks, and focusing on SEO to attract potential customers and build an initial audience.”
    medium

  • Affiliate program

    · 1 mention
    “GetAmbassador (https://www.getambassador.com/) - Affiliates”
    medium

  • Referral Program

    · 1 mention
    “Referral SaaSquatch (https://www.referralsaasquatch.com/) - Referrals”
    medium

  • Facebook Community

    · 1 mention
    “We’d do things like join LinkedIn and Facebook groups to promote Hubstaff in.”
    high

  • Organic social media

    · 1 mention
    “If you want an example of what I’m talking about, view our previous post on how we grew our social media traffic by 350% by Madhav, our Growth Jedi.”
    high

  • Great customer service

    · 1 mention
    “For SaaS companies, good customer support is one of the foundations of growth and success. Zendesk makes it possible for us to provide just that.”
    medium

  • Speaking at conferences

    · 1 mention
    “Dave... had run Google Ads and had CTR and cost per click data on those showing that they had ROI. The problem was that the software he had white-labeled was buggy and he realized he wouldn’t be in control of its roadmap.”
    medium

  • LinkedIn

    · 1 mention
    “We’d do things like join LinkedIn and Facebook groups to promote Hubstaff in.”
    high

  • Outbound

    · 1 mention
    “I learned through that, what it felt like to have to try to, it's like pushing that boulder up the hill of like trying to get people to care enough about what you care so much about.”
    medium

  • Brand storytelling

    · 1 mention
    “Going transparent gives us a better story to share with other bloggers, writers and startups.”
    high

  • Optimize conversion rates

    · 1 mention
    “One of our crucial marketing goals for Hubstaff is to continually improve each of our pages for increased conversions.”
    high

  • Email marketing

    · 1 mention
    “ActiveCampaign lets us send emails to our customers and leads. It helps us create eye-catching emails and send them out to the right people at the right time. We run product updates and blog announcements through ActiveCampaign, and it’s brought us great results so far.”
    high

  • Press

    · 1 mention
    “For one, it’s a press-worthy decision. If someone wants to cover Hubstaff as a business, there is plenty of information available to report on. We received online attention simply for being one of the few open startups on Baremetrics.”
    high

How 2,667 businesses grow

Of businesses with mapped growth channels, the share using each — Hubstaff’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    18% ◀
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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