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Hubilo
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Source
Researched profile. Starter Story's AI research system compiled this page from 39 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Hubilo Grew

Virtual event platform for immersive experiences.

How did Hubilo grow?

Summary of the sourced claims below

Hubilo grew by leveraging LinkedIn thought leadership ads, where they created content focused on customer problems, their products, and competitors to attract prospects to take demos. They also recognized the importance of having a strong SEO presence by producing SEO-friendly content related to webinars to change market perception. While they experimented with Google ads, they found it to be costly and competitive, leading them to reduce the budget and focus on smaller experiments only when results were promising.

Channels

3 channels · grouped by how Hubilo grows

  • SEO

    · 1 mention
    “I think we quickly realized that we need to have a good presence on the web because we had absolutely no content in terms of SEO friendly content on webinars. It was all about events and the company or the marketing team had done a great job in creating that SEO presence for events. But now we ju...”
    high

  • Pay Per Click Advertising

    · 1 mention
    “We did experiment with Google ads, but I realized that if you're not doing those well, it's a money sink. Well, you're very competitive market. It'll get, you know, eaten up and the costs will go up because the big enterprise guys can make a million dollars when they sell a platform. So then we r...”
    high

  • Thought Leaders

    · 1 mention
    “LinkedIn thought leadership ads started working well. One of the things that I like to do was just write because I was in the midst of all that customer research. I created like an entire framework of writing about customers, about their problems, about our products and features, about our compet...”
    high

How 2,670 businesses grow

Of businesses with mapped growth channels, the share using each — Hubilo’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30% ◀
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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