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Hovercode
SaaS B2B & B2C

Hovercode is a dynamic QR code generator that helps businesses create, manage, and track QR codes.

hovercode.com · Founded 2021 · 12 public sources · Updated 27 days ago

Researched profile. Starter Story's AI research system compiled this page from 12 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Hovercode Grew

Dynamic QR code generator for brands

How did Hovercode grow?

Summary of the sourced claims below

Hovercode grew primarily through SEO, benefiting from organic traffic driven by blog posts and keyword research related to QR codes. The company also gained exposure and SEO benefits by launching on Product Hunt and integrating with Canva's app store, which included backlinks and promotion from Canva. Additionally, Hovercode used Google Ads to attract some customers, although these ads were not profitable. The founder submitted Hovercode to various startup listing websites and added it to a personal site to increase visibility.

Channels

17 channels · grouped by how Hovercode grows

  • SEO

    · 7 mentions · 5 sources
    “The more content I add to the site, the more it grows, the more people find it. ... A lot of people find PageFlows when they search for things like Monzo onboarding, some other user flow for a specific app or product. And every time I add a new product, that's another opportunity for someone to f...”
    high
    Show 6 more quotes
    “After about a year, I noticed in Google Analytics that the videos were getting a decent amount of traffic...People discover Page Flows by searching for very specific user flows...All of these long-tail keyword searches add up.”
    high
    “SEO has been the biggest driver of traffic so far. There’s a constant flow of people looking to create QR codes or learn more about QR-related topics.”
    high
    “SEO has been the biggest driver of traffic so far. There’s a constant flow of people looking to create QR codes or learn more about QR-related topics.”
    high
    “SEO has been the biggest driver of traffic so far. There’s a constant flow of people looking to create QR codes or learn more about QR-related topics.”
    high
    “when I was looking at all of these, I was looking in like hrefs and a tool called Keywords Everywhere or Anywhere, just to see the search volume for like the product categories. And QR codes just had way, way more search volume, but it was quite competitive. So I wasn't sure if I'd be able to kin...”
    high
    “And then finally like keyword research. So at the time I was pretty focused on keyword research for trying to validate some ideas without actually doing much work at all. Ramy: 02:46 So just seeing if there was any SEO search volume for anything to do with a topic that I was interested in building.”
    high

  • Content marketing

    · 4 mentions · 4 sources
    “But most of the time, I'm just updating the content on it. That's what's impacted the growth the most. The more content I add to the site, the more it grows, the more people find it.”
    high
    Show 3 more quotes
    “I also started working with a content marketing agency (https://embarque.io/) that helped get the blog up and running.”
    high
    “The importance of content and education — how ZenMaid became a media company that monetizes through software”
    high
    “The importance of content and education — how ZenMaid became a media company that monetizes through software.”
    high

  • Organic social media

    · 3 mentions · 3 sources
    “Initially, I started getting the site in front of potential customers by promoting it on the UI Movement newsletter.”
    high
    Show 2 more quotes
    “Surround Sound SaaS Marketing Make your perfect users feel like your SaaS is everywhere Covering: Lead Gen Partnerships Dream 100 w/ Aaron Krall, Russel Brunson, & Chet Holmes Paid Advertising Generating cold traffic Retargeting Organic Amplification Community Your email list Retargeting”
    medium
    “do you think you maybe used to share more stuff in public? ... But sharing sharing them online just I think attracts copycats. ... I think just sharing numbers doesn't really do any do much for people other than inspire, but I think there's, like, enough inspiration out there at the moment.”
    medium

  • Product Hunt

    · 3 mentions · 3 sources
    “when I initially launched all three of these products, I did launch them all on Product Hunt. So I think that gives you a little bit of an SEO boost, at least so Google knows you exist and starts indexing some of your pages.”
    high
    Show 2 more quotes
    “my launch plan, if it can be called that, was getting Page Flows featured on Product Hunt. The Product Hunt post went reasonably well in terms of upvotes and traffic”
    high
    “Launching on Product Hunt also gave us a nice boost of traffic, but it didn’t lead to any paying customers.”
    high

  • Email List Growth

    · 2 mentions · 2 sources
    “A rant on Indie Hackers not collecting contact information!In this podcast episode learn more about collecting contact information for your software. Why is it absolutely crucial to get people to sign up for your product? What's the real value of building the lead lists?”
    high
    Show 1 more quote
    “Email Octopus for sending a newsletter (https://emailoctopus.com/).”
    medium

  • Advertising on social media

    · 2 mentions · 2 sources
    “learn more about ZenMaid Facebook retargeting funnel. Why do we use Facebook for cold traffic generation? Why is so important to use URL tracking? What happens when people actually download one of our lead magnets?”
    high
    Show 1 more quote
    “Strategic Marketing During Seasonal Slowdowns: Identifying and leveraging seasonal trends. Increasing ad spend during low-traffic periods. Crafting campaigns that resonate with customers year-round.”
    high

  • Product Page

    · 1 mention
    “So at the time I built a very simple MVP of hover code and a couple of other products, and I put them online, built some simple landing pages and just kind of let them sit for a few months.”
    high

  • Building in public

    · 1 mention
    “Think, like, building in public can lead to, like, things like backlinks or whatever, even from people in your market that kinda help generally.”
    medium

  • Integrations

    · 1 mention
    “But another thing was early on in the process with Hobbit Code, Canva re released their app store. So I just kinda dropped everything that week. ... I built a Canva app ... they ended up ... heavily promoting it during the ... relaunch of their app store ... linking to hovercode.com ... from the ...”
    high

  • Cold outreach

    · 1 mention
    “In this short episode we discuss cold email and how it got ZenMaid our first 100 paying users. Cold email isn't for everyone, but it's everywhere (and it's damn annoying) because it works.”
    high

  • Google Ads

    · 1 mention
    “We're doing some Google ads. They're not profitable because we don't run the scam, but I think, you know, they lead to some customers.”
    high

  • Lead magnets

    · 1 mention
    “A rant on Indie Hackers not collecting contact information! In this podcast episode learn more about collecting contact information for your software. Why is it absolutely crucial to get people to sign up for your product? What's the real value of building the lead lists?”
    medium

  • Existing Tik Tok Content

    · 1 mention
    “learn more about ZenMaid Facebook retargeting funnel. Why do we use Facebook for cold traffic generation? Why is so important to use URL tracking? What happens when people actually download one of our lead magnets?”
    high

  • Email marketing

    · 1 mention
    “I also experimented with Google Ads but turned them off after spending a few hundred dollars because I wasn’t sure if they were working. I’ll try running ads again soon.”
    medium

  • Press

    · 1 mention
    “As soon as the Hovercode marketing site was online, I submitted it to any and every startup listing website I could find. SaaSHub, AlternativeTo, G2, etc. I also added it to my personal site (https://rocketgems.com/), which gets some traffic.”
    high

  • Direct sales

    · 1 mention
    “In this short episode we discuss cold email and how it got ZenMaid our first 100 paying users. Cold email isn't for everyone, but it's everywhere (and it's damn annoying) because it works.”
    high

  • Search engine marketing

    · 1 mention
    “I also experimented with Google Ads but turned them off after spending a few hundred dollars because I wasn’t sure if they were working. I’ll try running ads again soon.”
    high

How 3,289 businesses grow

Of businesses with mapped growth channels, the share using each — Hovercode’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    64%
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24%
  • Paid ads
    23% ◀
  • Outbound/Sales
    19% ◀
  • Press/PR
    17% ◀
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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