Source
Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Hiro Makes Money

Analytics platform for email marketing agencies

How did Hiro monetize?

Summary of the sourced claims below

Hiro monetizes through recurring subscription fees that are based on the client count of each agency using the service. Additionally, Hiro charges for add-ons and upsells, such as monthly fees for each strategist seat and customer seat within an agency.

Revenue sources

2 sources · grouped by how Hiro makes money
  • Recurring subscriptions

    · 1 mention
    “It's a subscription. We do a 30 day free trial for every agency that comes on. And so we set the monthly fee kind of based on their client count.”
    high
  • Add-ons & upsells

    · 1 mention
    “So imagine the agency has 10 strategists. They're paying $10 a month for each of those seats. And then they have 20 customers and each customer wants a seat. That's another $200 a month in seats.”
    high

How 1,857 businesses make money

Of businesses with mapped revenue sources, the share using each — Hiro’s highlighted.
  • Recurring subscriptions
    54%
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%