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HelpSpot
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Researched profile. Starter Story's AI research system compiled this page from 36 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How HelpSpot Grew

Customer support software for businesses

How did HelpSpot grow?

Summary of the sourced claims below

HelpSpot grew primarily through SEO by targeting the term 'helpdesk software,' where it ranked first or second for several years, leveraging the novelty of web-based helpdesk software. Additionally, HelpSpot utilized email marketing by building a small email list from forum members and blog followers, which generated initial sales.

Channels

2 channels · grouped by how HelpSpot grows

  • SEO

    · 1 mention
    “I had started on the SEO a little bit before launch too, with the landing page and stuff. Helpdesk software in terms of web-based helpdesk software was new. We were first or second for the term helpdesk software for several years. Just kind of like blue ocean or whatever. That was our main market...”
    high

  • Email marketing

    · 1 mention
    “It is crazy. You're going to appreciate this, being an email newsletter kind of guy. I built an email list. This was really basically just people from the Joel on Software forum and a few people who follow my blog. It was literally 84 people. The first month, we had $4,000 in sales.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — HelpSpot’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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