No-code form builder for lead generation
Growform grew initially by acquiring customers through Google Ads, spending a few hundred dollars a month on pay-per-click advertising to attract early users and learn from the experience. Subsequently, the company gained about 10 customers via organic search through SEO efforts such as blog posts, which proved repeatable and indicated potential for steady growth.
“But those were 10 or so customers who had been acquired via Google. And it was at least repeatable enough to give me an inkling that, you know, if I keep going how I'm going, this should probably be about $1,500 in six months or so.”
“my very first customer after my wife, of course, came in through Google Ads. So I was spending a few hundred dollars a month just bidding on words like form builder. And that was really valuable to collect those first few customers and learn some lessons.”