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Source
Researched profile. Starter Story's AI research system compiled this page from 17 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Feather Grew

No-code blogging platform utilizing Notion as CMS

How did Feather grow?

Summary of the sourced claims below

Feather grew primarily through organic channels such as Twitter and word of mouth, which were the main sources of customer acquisition. The founder also focused on SEO by publishing help articles and content to improve organic search traffic and reduce customer questions. Additionally, consistent posting on Twitter and building a waitlist before product launch were part of the marketing efforts to attract users.

Channels

5 channels · grouped by how Feather grows

  • Word of mouth

    · 2 mentions · 2 sources
    “My main channel of customer acquisition has been through Twitter and word of mouth.”
    high
    Show 1 more quote
    “Right now everything is from Twitter and Word of Mouth obviously.”
    high

  • Twitter

    · 2 mentions · 2 sources
    “Just blog and Twitter. Blog also right now, so it's not there. Right now everything is from Twitter and Word of Mouth obviously.”
    high
    Show 1 more quote
    “My main channel of customer acquisition has been through Twitter and word of mouth.”
    high

  • SEO

    · 1 mention
    “You seem to know a lot about SEO because you've built Feather to be very SEO optimized, at least on the technical side. ... SEO is something I'm really trying to figure out this year as well.”
    medium

  • Email marketing

    · 1 mention
    “So right now, yeah, the main thing I wanted to push on is SEO. I think that will work pretty well for this. So I'll start with publishing the help articles. So right now, most of my time is answering questions to customers. Yeah, I think these help guides will help reduce that. Yeah, I will plan ...”
    medium

  • Mobile Marketing

    · 1 mention
    “So even for MDX, so when I started, even before writing a single line of code, I started marketing for that. So I started a wait list, I created a basic landing page. So even when building MDX for every little thing, I started posting on Twitter. So today I did this. So every time I post, I'll ge...”
    high

How 2,670 businesses grow

Of businesses with mapped growth channels, the share using each — Feather’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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