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Feather
SaaS B2B & B2C

Feather is a no-code blogging platform that uses Notion as a CMS to create and manage SEO-optimized blogs.

feather.so · Founded 2022 · 17 public sources · Updated 12 days ago

Researched profile. Starter Story's AI research system compiled this page from 17 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Feather Grew

No-code blogging platform utilizing Notion as CMS

How did Feather grow?

Summary of the sourced claims below

Feather grew primarily through organic channels such as Twitter and word of mouth, which were the main sources of customer acquisition. The founder also focused on SEO by publishing help articles and content to improve organic search traffic and reduce customer questions. Additionally, consistent posting on Twitter and building a waitlist before product launch were part of the marketing efforts to attract users.

Channels

5 channels · grouped by how Feather grows

  • Word of mouth

    · 2 mentions · 2 sources
    “My main channel of customer acquisition has been through Twitter and word of mouth.”
    high
    Show 1 more quote
    “Right now everything is from Twitter and Word of Mouth obviously.”
    high

  • SEO

    · 1 mention
    “So right now, yeah, the main thing I wanted to push on is SEO. I think that will work pretty well for this. So I'll start with publishing the help articles. So right now, most of my time is answering questions to customers. Yeah, I think these help guides will help reduce that. Yeah, I will plan ...”
    high

  • Organic social media

    · 1 mention
    “Right now everything is from Twitter and Word of Mouth obviously.”
    high

  • Building in public

    · 1 mention
    “To recap here, we've got Bhanu, founder of Feather. Just hit $500 MRR. Got there by building in public on Twitter and blogging.”
    high

  • Twitter

    · 1 mention
    “My main channel of customer acquisition has been through Twitter and word of mouth.”
    high

How 3,222 businesses grow

Of businesses with mapped growth channels, the share using each — Feather’s highlighted.
  • Referral/Word-of-mouth
    64% ◀
  • Social media
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47%
  • Community
    37%
  • Content/Inbound
    35%
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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