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Researched profile. Starter Story's AI research system compiled this page from 58 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Every Makes Money

AI-driven media and software platform for productivity.

How did Every monetize?

Summary of the sourced claims below

Every monetizes through multiple revenue streams including a 10% markup on model API usage and run-based pricing for workflows. They also operate a consulting arm that generates significant revenue and offers AI training, adoption, and innovation services for companies. Additionally, Every generates recurring subscription revenue from paid subscribers who access newsletters and other content.

Revenue sources

6 sources · grouped by how Every makes money

  • Recurring subscriptions

    · 8 mentions · 8 sources
    “The business model driving that bundle is one I’ve always believed in. Subscriptions create a direct relationship with readers, users, and clients built on trust and quality.”
    high
    Show 7 more quotes
    “We turned on paid subscriptions and immediately started making money.”
    high
    “our monthly recurring revenue is up almost 8 percent over the last 45 days”
    high
    “Every paid subscribers can read the top takeaways from this episode, such as:... Want to get all of this and more? Subscribe to Every below.”
    medium
    “we do about $1.2 million in annual recurring revenue (ARR), growing on average 15 percent month over month for the last three months.”
    high
    “Create a free account to continue reading The Only Subscription You Need to Stay at the Edge of AI”
    high
    “I can tell you we have about almost 7,000 paid subscribers, 1.3 million in ARR.”
    high
    “Langdock already monetizes in three layers, seats for Chat and Agents, run based pricing for Workflows, and a 10% markup on model API usage.”
    high

  • Services & consulting

    · 4 mentions · 4 sources
    “Every publishes a daily AI newsletter, ships multiple AI products, and operates a million-dollar-a-year consulting arm.”
    high
    Show 3 more quotes
    “Consulting is also a great business. It funds the writing we do and the products we build, and I believe it will become a valuable way for us to sell the Every subscription to enterprises.”
    medium
    “We also do AI training, adoption, and innovation for companies.”
    medium
    “Every... operates a million-dollar-a-year consulting arm”
    high

  • Course / training sales

    · 2 mentions · 2 sources
    “Want to learn alongside Every’s team? Check out our upcoming camps and courses at every.to/events.”
    medium
    Show 1 more quote
    “And the business plus a newsletter people pay for.”
    medium

  • Usage-based fees

    · 1 mention
    “run based pricing for Workflows”
    medium

  • Add-ons & upsells

    · 1 mention
    “a 10% markup on model API usage”
    high

  • Affiliate / referral commissions

    · 1 mention
    “Get paid for sharing Every with your friends. Join our referral program.”
    medium

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Every’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30% ◀
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13% ◀
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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