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Researched profile. Starter Story's AI research system compiled this page from 44 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How EventCatalog Grew

Open-source documentation tool for event-driven architecture.

How did EventCatalog grow?

Summary of the sourced claims below

EventCatalog grew through multiple channels including building in public, content marketing, and engaging with an open-source community. The founder shared lessons and updates openly on social media platforms like Twitter and LinkedIn, which helped attract and retain users. Creating and nurturing an online community, such as a Discord server with over 1,100 members, also contributed to growth. Customer retention and word of mouth from existing users were important aspects of sustaining growth.

Channels

10 channels · grouped by how EventCatalog grows

  • Building in public

    · 4 mentions · 4 sources
    “I'm a big believer in, like, building in public, learning in public. I've done it, like, for years and years and years. You kind of find, you find your people and you find your little communities, right, of like, hey, you know, I'm doing the same, or I found loads of people doing this.”
    high
    Show 3 more quotes
    “Work in public, share your story... In the past working in public has landed me jobs at Postman and AWS, and now it brings people to EventCatalog.”
    high
    “Building in public: sharing the journey and making the pie bigger for everyone”
    medium
    “Solo founder building EventCatalog to $1M ARR in public. Currently at $28K MRR.”
    high

  • Organic social media

    · 4 mentions · 4 sources
    “AI content, I don't typically tend to write too much content at the moment, just mainly LinkedIn blog posts. But I started something recently, which was bootstrappers diary...”
    high
    Show 3 more quotes
    “2,700+GitHub stars”
    medium
    “I share new visuals here every week and post updates on Twitter.”
    high
    “If you want the unfiltered version, these are the best places to find me. @boyney123 boyney123 davidboyne”
    medium

  • Content marketing

    · 3 mentions · 3 sources
    “But since then, I've kind of raised it twice. I've raised price twice, trying to get that 20% kind of fall off thing that people talk about... There are tons of lessons. I could talk all day about lessons, but I think, I think personally, sharing your stuff, being open, it's working for me anyway.”
    high
    Show 2 more quotes
    “How I Turned Content Into a Growth Engine and Why It Works Better Than Ads Why developer advocacy and problem-space thinking created a compounding growth flywheel for me”
    high
    “Why leading with content works better than leading with the product ... Developers and technical buyers usually respond better to: Useful ideas Practical opinions Clear explanations Honest lessons from building Problem-focused content ... That means creating content around: How teams solve the un...”
    medium

  • Open-source community

    · 2 mentions · 2 sources
    “for those who don't know, I built Event Catalog as an open source product, right?... and it was just like, hey, I have an opinion. I have a thought. Here is the code. It's MIT license. So there you go. And that was it. And then people were like, hey, this is great. Thumbs up, thumbs up. Hey, I'm ...”
    high
    Show 1 more quote
    “This page tracks the real journey of building EventCatalog from an open-source side project into a sustainable business.”
    medium

  • Online Community

    · 2 mentions · 2 sources
    “My advice? Create a simple Discord server, plaster the link on your website and project and spend time in there. Let people ask questions, join calls, contribute there ideas… create a community, focus on that. At EventCatalog we now have 1,100 members in our Discord server.”
    high
    Show 1 more quote
    “1,200+Community members”
    medium

  • Speaking at conferences

    · 1 mention
    “If you're running a conference, meetup, or event and want someone to talk honestly about what it takes to go from zero to a real business, I'd love to come and share what I've learned so far.”
    medium

  • SEO

    · 1 mention
    “I found this marketing guru on GitHub, and he has loads of skills on there about SEO audits, SEO marketing, copywriting, all this stuff. I took his copywriting skill, I applied it to my website, my website now leads with pain problems, leads with solutions afterwards...”
    high

  • LinkedIn

    · 1 mention
    “And I mean, after you messaged me, you started being super active on LinkedIn, and it's picking up really well, like people love the story and everything... So tell me why you chose LinkedIn as one of the platforms to do that?... LinkedIn, to be honest, for me is the most powerful platform... Lin...”
    high

  • Newsletter

    · 1 mention
    “Short visual breakdowns on pricing, growth, and the realities of bootstrapping. Delivered to your inbox. No fluff. Subscribe on Substack”
    medium

  • Word of mouth

    · 1 mention
    “The people already using your product are often your best salespeople -- if you treat them like more than just users.”
    high

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — EventCatalog’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48% ◀
  • Community
    35% ◀
  • Content/Inbound
    33% ◀
  • Partnerships
    32%
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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