How Erly Grew

“Its business model consists of forming partnerships with health insurance providers, onboarding demand and supply to the marketplace, and matchmaking between patients and care providers.”

Sacra medium

“I have helped now. I think it's inevitable in terms of running everything. I use Firebase for the database authentication and cloud functions within the app, a super wall for paywall and subscription management. He's open AI for AI API. I use mixed panel for in-app analytics and of course, cloud ...”

YouTube low

“distribution, specifically video, organic video, content creation, or understanding of video that performs on an algorithms, whether you're doing it yourself or you're hiring influencers, like he did is the number one skill you can have right now, building is easy now, or it's just getting easier...”

YouTube medium

“Somewhere around mid last year, Substack really started putting money and time into their recommendations feature. As a result, I saw a substantial increase in free subscriber growth. I added 10,000 subscribers in about four months because many newsletters, both small and large, were recommending...”

Sacra high

“So, when I want to sell an ad, I'll either do a sponsored post explaining what a company does, or I'll include smaller banner ads. These ads are typically nestled within a post, and their success varies depending on the content they're placed in.”

Sacra high

“Usually, the level of interaction depends on whether I prompt them or not. I have this mailbag sort of thing, "Ask Technically," that I send out to paid subscribers where I encourage them to send me questions.”

Sacra medium

“I've done guest posts with other newsletters, which is a good way to get in front of a new audience. I did a guest post with Lenny's newsletter in 2021 that drove a lot of new subscribers because our audiences were very compatible.”

Sacra high

“I started out by finding influencers on TikTok and Instagram, just reaching out, sending a ton of DMS early on. ... That was like a big thing for me was it fit in naturally. It was a really good sell to the influencer. They could continue making their existing videos, except they would get paid f...”

YouTube high

“The thing that drives the most sign-ups is simply writing new content. This is why most other newsletters are publishing at least once a week if not more. The more content you put out there, the more people have something to share, the more it can find its way to new people, and the more it gets ...”

Sacra high

“I have done one or two cross-promotions where another newsletter will promote me in exchange for me promoting them, but I've done no paid sponsorships.”

Sacra high

“Quartet also uses referrals from primary care providers. Quartet gives screening tools to primary care providers to check if a patient needs mental health care and, if appropriate, allows them to be referred to Quartet. 80% of Quartet's patients are referred by a primary care provider.”

Sacra medium

“They could continue making their existing videos, except they would get paid for it.”

YouTube high

“Sometimes, people of importance will share it in a public forum. A big chunk of IBM is signed up for Technically because one of their sales leaders recommended the newsletter in a keynote to the sales organization. Little things like that help get in front of new audiences.”

Sacra high

“shows the alarm going off, shows the pushups and then in the app it's analyzing and it turns into a green check and says alarm turned off. It's super subtle, super natural.”

YouTube medium