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Researched profile. Starter Story's AI research system compiled this page from 40 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Erly logo

How Erly Grew

Accountability alarm app for early risers

How did Erly grow?

Summary of the sourced claims below

Erly grew primarily through forming partnerships with health insurance providers, onboarding demand and supply to its marketplace, and facilitating matchmaking between patients and care providers.

Channels

5 channels · grouped by how Erly grows

  • Press

    · 1 mention
    “I have helped now. I think it's inevitable in terms of running everything. I use Firebase for the database authentication and cloud functions within the app, a super wall for paywall and subscription management. He's open AI for AI API. I use mixed panel for in-app analytics and of course, cloud ...”
    low

  • Organic social media

    · 1 mention
    “distribution, specifically video, organic video, content creation, or understanding of video that performs on an algorithms, whether you're doing it yourself or you're hiring influencers, like he did is the number one skill you can have right now, building is easy now, or it's just getting easier...”
    medium

  • Influencer partnerships

    · 1 mention
    “I started out by finding influencers on TikTok and Instagram, just reaching out, sending a ton of DMS early on. ... That was like a big thing for me was it fit in naturally. It was a really good sell to the influencer. They could continue making their existing videos, except they would get paid f...”
    high

  • Paid social ads

    · 1 mention
    “They could continue making their existing videos, except they would get paid for it.”
    high

  • Explainer Videos

    · 1 mention
    “shows the alarm going off, shows the pushups and then in the app it's analyzing and it turns into a green check and says alarm turned off. It's super subtle, super natural.”
    medium

How 3,066 businesses grow

Of businesses with mapped growth channels, the share using each — Erly’s highlighted.
  • Referral/Word-of-mouth
    66%
  • Social media
    64% ◀
  • Search/SEO
    58%
  • Email
    48%
  • Community
    37%
  • Content/Inbound
    35% ◀
  • Partnerships
    33%
  • Events
    25%
  • Paid ads
    24% ◀
  • Outbound/Sales
    19%
  • Press/PR
    18% ◀
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Building in public
    3%
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